Marketing and Entrepreneurship

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Marketing

Majoring in marketing at UTC prepares you to think both analytically and creatively, build relationships with buyers and sellers, develop and manage products and services, and find solutions to tough problems faced by both organizations and society.

Marketing students at UTC receive instruction in the critical aspects of business—such as accounting, management and finance—while also gaining an in-depth understanding of areas like consumer behavior, professional selling, marketing research, integrated marketing communications, digital marketing and more.

In the Rollins College of Business, students can choose to major in Marketing or in Marketing: Professional Sales. The department also offers a minor in professional sales and a minor in promotion.

Entrepreneurship

Entrepreneurship is one of the fundamental drivers in a free market economy, and the primary source of U.S. job growth. The Gary W. Rollins College of Business at the University of Tennessee at Chattanooga recognizes the role of entrepreneurship in the global economy and places a priority on entrepreneurship education in getting students ready for a business career.

As an entrepreneurship major, you’ll learn how to start or acquire a business, write a successful business plan, manage limited resources, attract venture funding, and lead strong entrepreneurial teams.