- Sales Performance; Salesperson Management; Solutions Selling
- Influence Tactics and Behaviors in Sales; B2B Purchasing
- CRM & Buyer-Seller Relationships
- B2C & B2B Technology Adoption; Diffusion of Innovations; Consumer-to-Consumer (C2C) Exchange
Ph.D. in Marketing - Ivey Business School, Western University, Canada
MBA - Queen's University in Kingston, Ontario, Canada
B.A. in Sociology - Queen's University in Kingston, Ontario, Canada
More About Dr. Plouffe
In the first part of his career, Chris spent a number of years in the high-tech industry at Hewlett-Packard, initially in marketing and public relations. He finished his career at HP in sales and business development, selling mainframe-class commercial and technical super-computers to a wide variety of industries such as retail, financial services, and telecom.
Prior to joining UTC, Chris was in the College of Business at New Mexico State University (NMSU). While at NMSU, Chris was a Full Professor and the Robin T. Peterson Endowed Chair & Professorship in Marketing. In previous academic positions, Chris held tenured or tenure-track positions at the University of Akron, Florida State University, Washington State University, and the University of Georgia. In each of those positions, Chris took on leadership roles in either initiating, growing, or managing those universities' sales programs, centers, and institutes.
Chris' insights have been quoted in both Fortune magazine and BusinessWeek. He also serves as a consultant and sales trainer with a number of leading firms including UPS, Eli Lilly, Bank of Montreal, Davey Tree Co., Bell Canada (BCE), Home Depot, and others.
A winner of multiple teaching awards, Chris' research has been cited over 2,500 times and primarily focuses on sales issues and salesperson performance. His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, Information Systems Research, Personnel Psychology, and numerous other general and field-specific journals.