Greg A. Vital
Greg A. Vital is founder, President and CEO of Independent Healthcare Properties and Morning Pointe Senior Living Communities. He has been a leader in revolutionizing assisted living and Alzheimer’s Care across the Southeast, building a company from one employee to over 1,000 by following a clear vision that embraces senior healthcare with hospitality and resident life enrichment. Morning Pointe now has 23 locations across five states.
For Greg, entrepreneurship started with free enterprise and his first newspaper route at the age of 12. In no time, he grew his route to 125 subscribers and hired his first employee, his 8 year old sister. Greg credits his parents for instilling in him a strong Judeo Christian belief system and work ethic, and a love of history and the land.
At age 18, Greg started as a laborer at McKee Baking Company while a student at Southern Adventist University. Greg jumped into local politics, registering new voters and assisting area campaigns and began work at the Chattanooga Chamber of Commerce as Director of the Private Industry Council. At age 23, he ran for the Collegedale City Commission, serving four years and served another five years on the Chattanooga-Hamilton County Hospital Authority.
Vital then joined Life Care Centers of America, a national nursing home corporation where he spent a decade learning the operations, development and financial structure of a senior services company. Rising to the position of Senior Vice President of Marketing and Professional Development, Greg began to see his true vision, a calling to provide better senior care, giving people who were living longer and healthier lives more options and choices.
In the late 1980s, the assisted living industry had just begun and Greg seized the opportunity. With his co-founder, Franklin Farrow, they set out to look for investors with a vision to combine healthcare and hospitality. Greg strives to incorporate local history inside each of his facilities, preserving a piece of the past and encouraging the conversation of long ago with the very people who lived it and now reside at Morning Pointe. In addition to developing over 40 senior care communities, Mr. Vital created the first master planned retirement community in Hamilton County, Greenbriar Cove.
Greg’s love for history and land conservation can be seen from his working buffalo farm in Georgetown, TN to his acquisition and restoration of The Dome Building and Customs House in Chattanooga. As president of the Tennessee Preservation Trust, Greg spearheaded the publication of “Historic Tennessee”. He also created the Moccasin Bend National Park Lecture Series and serves on the Board of Trustees of the National Parks Conservation Association. Mr. Vital helped develop the Cherokee Removal Memorial Park Visitor Center and serves on the boards of the Trust for Public Land and the Land Trust for Tennessee.
Mr. Vital serves on the University of Tennessee at Chattanooga Chancellor’s Roundtable and the Board of Directors of First Tennessee Bank. Morning Pointe continues to be a corporate sponsor of ReStart Chattanooga, The Chattanooga Nature Center, and The Make-A-Wish Foundation of East Tennessee. Married to Carlene, he continues to change the senior care industry, while mentoring and inspiring a corporate team to create a better way of living as we age.