Cindy Monroe launched Thirty-One Gifts in the basement of her home in Tennessee in 2003 with just two employees at her side. Today, the company is headquartered in Columbus, Ohio, where there are more than 1,000 employees, and an independent sales Consultant force of about 63,000 throughout the U.S. and in nine provinces in Canada.
The goal when starting Thirty-One was to provide an opportunity for women to find financial freedom through owning their own businesses in direct selling. Cindy also wanted to provide affordable and fashionable products for working women. She held the first party, recruited the first Consultant and helped develop the first products.
She named the company for Proverbs 31, a chapter of the Bible that celebrates women's strengths. Like the Bible verses, Thirty-One also celebrates the virtuous woman and her many gifts and talents. Scores of independent sales Consultants find balance in their lives by running their own businesses while being home with children, making their own hours, and working as much or as little as they wish. Thirty-One's consultants sell products at home parties and online.
The success of Cindy Monroe and Thirty-One has been honored and recognized on a local and national level.
In 2012, Cindy founded Thirty-One Gives, a philanthropic initiative with a mission to empower girls and women and support families. To-date, they have donated more than $100 million in products and cash to nonprofits that share the mission. She also established the Cindy Monroe Vision and Values Scholarship, available to any high school girl in Hamilton County, Tenn., providing $12,400 to attend a college or university. Cindy serves on the Advisory Board of The Salvation Army in Central Ohio and Enterprising Women magazine, and is a member of the Columbus II Chapter of the Women Presidents' Organization, and the Young Presidents' Organization, Columbus Chapter.
She received a bachelor's degree in marketing from the University of Tennessee at Chattanooga, and is married with two children.