Marketing and Entrepreneurship Minors

Explore Your Business Potential with Minors in Marketing and Entrepreneurship

At the University of Tennessee at Chattanooga’s Gary W. Rollins College of Business, our minors in Marketing and Entrepreneurship are designed to enhance your education, broaden your skill set, and elevate your career potential.

Minor in Marketing

Are you passionate about digital marketing, advertising, or branding? The Minor in Marketing offers a blend of theoretical knowledge and hands-on practical skills to prepare you for success in today’s competitive business landscape. This program complements any major, equipping you with tools to craft compelling campaigns, engage target audiences, and make data-driven decisions. Elevate your college journey with a minor that enhances your understanding of consumer behavior, market trends, and strategic communication, all while opening doors to diverse career opportunities.

Minor in Entrepreneurship

Thinking about starting your own business or bringing entrepreneurial thinking into a corporate environment? The Minor in Entrepreneurship is the perfect addition to your academic portfolio. Pairing seamlessly with any major, this program introduces you to the fundamentals of business creation and commercialization. With a balanced curriculum of practical skills and theoretical knowledge, you'll learn how to turn artistic, scientific, or professional expertise into successful ventures. This minor is ideal for students eager to innovate, lead, and excel in the dynamic world of entrepreneurship.

Whether you aspire to build a brand, create a business, or enhance your professional expertise, the Marketing and Entrepreneurship minors at UTC provide an educational experience that inspires and empowers. Expand your career prospects and take the next step toward your future today.

Professional Sales Minor

Not a Marketing Major? Discover the Professional Sales Minor!

The Professional Sales Minor at UTC is designed to make the study of sales accessible to students across all disciplines. This 18-hour program offers a mix of marketing, sales, retail, and business coursework, providing students with real-world knowledge and skills that can be applied across industries.

Whether you’re an engineer, medical professional, teacher, or businessperson, the ability to sell products, services, and ideas can enhance your career opportunities and effectiveness in any role.

Why Choose a Minor in Professional Sales?

• Broad Applicability: Sales skills are valuable in virtually every industry.
• Career Opportunities: Over 50% of U.S. college graduates begin their careers in sales, regardless of major.
• Job Security: According to the Sales Education Foundation, 90% of students who graduate from a university sales program secure a job upon graduation.
• Enhanced Skills: Learn how to communicate persuasively, build relationships, and grow businesses.

Marketing Majors: If you’re pursuing a Marketing major, you may be eligible for the Sales concentration, designed to deepen your expertise in this field.