Marketing and Entrepreneurship

Whether you're looking to understand consumer behavior, craft compelling marketing strategies or launch your own venture, the Marketing and Entrepreneurship programs at the Gary W. Rollins College of Business offer the foundation and flexibility to support your goals.

Students gain essential business knowledge, while exploring specialized topics such as digital marketing, professional selling, marketing research, venture funding and business planning. Through hands-on learning, real-world case studies and access to a network of industry professionals, students graduate ready to create value—whether within an organization or through an entrepreneurial pursuit.

Marketing and Entrepreneurship majors

Marketing

Get in-depth knowledge in consumer behavior, professional selling, marketing research, digital marketing and more. Our classes are taught by industry experts and constantly adapt curriculum to align with current industry practices. 

Marketing: Professional Sales

Our classes are built on real-world scenarios and extensive hands-on learning, such as mock sales calls and negotiations, case studies, and simulations. Additionally, our Sales Institute offers lab space, networking opportunities, and corporate partnerships to help set our students up for a successful future.

Entrepreneurship

You’ll learn how to start or acquire a business, write a successful business plan, manage limited resources, attract venture funding, lead strong teams, and more. 

Marketing and Entrepreneurship minors

Marketing: The Minor in Marketing offers a blend of theoretical knowledge and hands-on practical skills to prepare you for success in today’s competitive business landscape. This program complements any major, equipping you with tools to craft compelling campaigns, engage target audiences and make data-driven decisions. 

Entrepreneurship: Pairing seamlessly with any major, this program introduces you to the fundamentals of business creation and commercialization. With a balanced curriculum of practical skills and theoretical knowledge, you'll learn how to turn artistic, scientific or professional expertise into successful ventures.

Professional Sales: This program is designed to make the study of sales accessible to students across all disciplines. This 18-hour program offers a mix of marketing, sales, retail, and business coursework, providing students with real-world knowledge and skills that can be applied across industries.

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Resources

Marketing and Entrepreneurship student opportunities

Sales Institute: This resource is dedicated to student success, providing opportunities for networking with corporate partners and supporting students with internships and post-graduate job placement.

Pitch Competitions: Sponsored by the Max Fuller Center for Innovation and Entrepreneurship, these competitions offer students real-world experience in salesmanship and business analysis, supported by mentoring from faculty and community members.

Mocs Marketplace: Student-run retail space at the University of Tennessee at Chattanooga that showcases and sells products and services created by UTC students and recent alumni. The Marketplace provides a unique platform for hands-on business experience, creativity, and entrepreneurial growth.

Partnerships: Collaborations with TSBDC, Co.Lab and the Edney Innovation Center connect students with Chattanooga’s entrepreneurial ecosystem.

Department Head

Stephanie Gillison, PhD
[email protected]
434-E Fletcher Hall 
(423) 425-4313

Administrative Associate

Madison Miele
[email protected]
434 Fletcher Hall
(423) 425-4123