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Marketing and Entrepreneurship

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Marketing

Majoring in Marketing at UTC equips students with analytical and creative skills to build buyer-seller relationships, develop and manage products, and solve organizational and societal challenges.

Students gain a foundation in key business areas—accounting, management, and finance—alongside in-depth knowledge in consumer behavior, professional selling, marketing research, digital marketing, and more.

The Rollins College of Business offers a Marketing major, a Marketing: Professional Sales major, and minors in Professional Sales and Promotions.

Entrepreneurship

Entrepreneurship is one of the fundamental drivers in a free market economy, and the primary source of U.S. job growth. The Gary W. Rollins College of Business at the University of Tennessee at Chattanooga recognizes the role of entrepreneurship in the global economy and places a priority on entrepreneurship education in getting students ready for a business career.

As an entrepreneurship major, you’ll learn how to start or acquire a business, write a successful business plan, manage limited resources, attract venture funding, and lead strong entrepreneurial teams.