Research 
Retail Shopping Behavior 
Retail and Service Firm Strategy
Shopper Deal and Discount Seeking Behavior

Education
Ph.D. - 2012, University of Alabama
M.S. - 2008, University of Alabama
B.S. - 2007, University of Alabama

Sample Publications

Gillison, Stephanie T. and Kristy E. Reynolds, (forthcoming) “Search Effort and Retail Outcomes: The Mediating Role of Search Disconfirmation,” Journal of Consumer Marketing.

Gillison, Stephanie T. and Kristy E. Reynolds (2018), “Satisfaction While Shopping for Another Person: How Others’ Product Evaluations Influence Shopper Satisfaction,” Journal of Marketing Theory and Practice, 26 (3), 211-229.

Gillison, Stephanie T. and Kristy E. Reynolds (2016), “Shopping for Yourself Versus Shopping for Someone Else,” Journal of Consumer Marketing, 33 (4), 225-234.

Lead article

Gillison, Stephanie T., William Magnus Northington, and Sharon E. Beatty (2016), “Employees’ Emotional Reactions to Customer Deal Requests,” Journal of Marketing Theory and Practice, 24 (2), 147-165.

Gillison, Stephanie T., Alexa M. Givan, Sharon E. Beatty, Kyoungmi Kim, Kristy E. Reynolds, and Julie Baker (2015), “Mother-Adolescent Daughter Identity Interplay Processes,” Journal of Consumer Marketing, 32 (4), 234-244.

Winner of the 2015 JCM Outstanding Paper Award for Excellence

Jones, Michael A., Kristy E. Reynolds, Mark J. Arnold, Colin B. Gabler, Stephanie T. Gillison and Vincent Myles Landers (2015), “Exploring Consumers’ Attitude Towards Relationship Marketing," Journal of Services Marketing, 29 (3), 188-199.

Richey, R. Glenn, Carolyn Findley Musgrove, Stephanie T. Gillison, and Colin Gabler (2014), “The Effects of Environmental Focus and Program Timing on Green Marketing Performance and the Moderating Role of Resource Commitment,” Industrial Marketing Management, 43 (7), 1246-1257.

Gillison, Stephanie T., William Magnus Northington, and Sharon E. Beatty (2014), “Understanding Customer Bargaining in Retail Stores: A Customer Perspective,” Journal of Marketing Theory and Practice, 22 (2), 151-168.

Reynolds, Kristy E., Michael A. Jones, Carolyn Findley Musgrove, and Stephanie T. Gillison (2012), “An Investigation of Retail Outcomes Comparing Two Types of Browsers,” Journal of Business Research, 65 (8), 1090-1095.

Professional Activities and Memberships 

Professional activities and memberships:

BBB (Greater Chattanooga Area) Board member

MKT 3130 Course Coordinator

Reviewer, Journal of Consumer Marketing
Reviewer, Journal of Marketing Theory and Practice
Reviewer, Journal of Services Marketing

American Marketing Association (inactive)
Academy of Marketing Science (inactive)
Society for Marketing Advances (inactive)

Track Chair, Services Marketing, Society for Marketing Advances 2015 & 2016 Annual Conferences
Track Chair, Services Marketing, Academy of Marketing Science 2016 Annual Conference

Honors and Awards

College of Business Summer Research Award (2017)

Journal of Consumer Marketing Outstanding Paper Award for Excellence (2015)

UTC College of Business Dean’s Merit Award (2014, 2015)

University of Alabama College of Commerce and Business Administration winner of the Outstanding Dissertation Award (2013)
University of Alabama College of Commerce and Business Administration winner of the Outstanding Teaching by a Doctoral Student Award (2012)
Society for Marketing Advances Jean-Charles Chebat Best Retailing Proposal Award (2011)
College of Commerce and Business Administration Fellowship, University of Alabama (2009-2012)
Elsevier Society for Marketing Advances Doctoral Consortium Fellow (2010)
Department of Management and Marketing, University of Alabama, Excellence in Teaching Award (2010, 2012)