Profile photo of Beverly Brockman, Ph.D.
Beverly Brockman, Ph.D.
George Lester Nation Centennial Professorship of Entrepreneurship
Department Head Marketing & Entrepreneurship
B.B.A., M.B.A., Ph.D.
  Fletcher Hall 412-CA

Small business management

Organizational learning
Product development

Ph.D. - 2000, University of Alabama
M.B.A. - 1991, University of Kentucky
B.B.A. - 1989, University of Kentucky

Sample Publications


2013: "The Evolution of Organizational Learning in New Venture Development," Journal of Small Business & Entrepreneurship, 26, 3, 261-275. Beverly Brockman.


2012: "Customer Orientation and Performance in Small Firms: Examining the Moderating Influence of Risk Taking, Innovativeness, and Opportunity Focus," Journal of Small Business Management, 50, 3, 429-446.  Beverly Brockman, Michael A. Jones, Richard C. Becherer.


2010: “An Exploratory Model of Interpersonal Cohesiveness in New Product Development Teams,” Journal of Product Innovation Management, 27, 2, 201-219.  Beverly Brockman, Melissa E. Rawlston, Diane M. Halstead, Michael A. Jones.

2009: “Satisfaction, Stress, and Entrepreneurial Intentions,” Academy of Entrepreneurship Journal, 15, 1-2) 1-23.  Beverly Brockman, Paula J. Haynes.

2008: “The Price of Unconditional Love: Consumer Decision Making for High-Dollar Veterinary Care,” Journal of Business Research, 61, 5, 397-405. Beverly Brockman, Valerie A. Taylor, Christopher M. Brockman.

2006: “The Moderating Effect of Organizational Cohesiveness in Knowledge Use and New Product Development,” Journal of the Academy of Marketing Science, 34 (3), 295-307. Beverly Brockman, Robert M. Morgan.

2006: “Influences on Perceived Risk in New Venture Decision-Making,” Academy of Entrepreneurship Journal. Beverly Brockman, Richard C. Becherer, J. Howard Finch.

2006: “A Study of College Student Business Media Habits and Perceptions of the Wall Street Journal," Journal of Learning in Higher Education, 2 ,1, 1-5, Beverly Brockman, Bento Lobo, Christopher M. Brockman.

Professional Activities and Memberships

Collegiate Entrepreneurs Organization (CEO)
United States Association of Small Business and Entrepreneurship

Reviewer Journal of Small Business Management (2014, 2012)
Reviewer Journal of Product Innovation Management (2014, 2011, 2010)
Reviewer Journal of Small Business and Entrepreneurship (2014)
Panelist, CoLab "Will This Float" Elevator Pitch Competition (2012)
Reviewer United States Association of Small Business and Entrepreneurship Conference (2012)  
Reviewer International Journal of Conflict Management (2010)
Reviewer Transactions on Engineering Management (2008)
Reviewer Journal of Housing Research (2008)
Reviewer Society for Marketing Advances Doctoral Dissertation Competition (2007)
Faculty Member, Riverbend Technology Institute – an entrepreneurship certificate program (2004 - 2007)
UTC Entrepreneurship Forum, Panel Moderator (2003 and 2004)
Chattanooga Kick Start Entrepreneurship Program, Presentation (2004)
Tennessee Venture Forum Selection Committee, Chattanooga Representative (2003)
Reviewer Society for Marketing Advances Conference (2002, 2003, 2007)
Reviewer International Journal of Management Science (2005)
UTC Entrepreneurship Forum, Panel Moderator (2003, 2004)
Chattanooga Kick Start Entrepreneurship Program, Presenter (2004)
Reviewer Journal of Marketing Theory and Practice (2004)
Chattanooga Representative, Tennessee Venture Forum Selection Committee (2003)
Society for Marketing Advances Conference, Reviewer (2003)


Honors and Awards

Inductee, Alpha Scholastic Honor Society of UTC (2011)

Dean's Merit Award, University of Tennessee at Chattanooga (2010)                                                                   

Academy of Entrepreneurship Distinguished Research Award (2009)                                                                 

Max Finley Merit Award, University of Tennessee at Chattanooga (2006-2007)

University of Tennessee at Chattanooga Faculty Development Grant (2005)

Beta Gamma Sigma Business Honor Fraternity; The University of Alabama (2001)

American Marketing Association Doctoral Consortium Fellow (1999)

Graduate Council Dissertation Fellowship, The University of Alabama (1999)