Gary W. Rollins College of Business
Bachelor of Science in Business Administration: Marketing
Marketing professionals build brand strategy, manage campaigns, analyze consumer behavior and drive revenue across nearly every industry. With an available professional sales concentration, you’ll have the skills ready for sales calls and negotiations in your career.
Why choose a marketing degree at RCOB?
Think about the last ad that made you stop scrolling, the brand you follow without knowing exactly why, the products you can’t live without. Someone made those decisions; and a marketing degree at UTC teaches you how.
Marketing is equal parts strategy, psychology, data and creativity. You'll learn how people think, what drives them to act and how to build brand strategies that actually move the needle. And because marketing is needed for every business, in every industry, you'll graduate with skills that translate anywhere — from a Fortune 500 company to a local nonprofit to your own brand.
At the Gary W. Rollins College of Business, the marketing program is hands-on from day one. Classes are taught by faculty who've worked in the field, and the curriculum is updated constantly to keep pace with today’s marketing strategies.
Marketing degrees and credentials available at the Rollins College of Business:
BS in Marketing
BS in Marketing: Professional Sales
Minor in Marketing
Minor in Professional Sales
Marketing FAQs
- Are there marketing scholarships available at UTC?
Yes. Thanks to the generous support of our community and donors, you’ll be eligible to apply for scholarships for your business program. Just submit one application and you’ll be considered for all qualifying scholarships offered through the Rollins College of Business.
- Can I apply as a transfer student and will my credits count?
Yes — transfer students are welcome at the Rollins College of Business. UTC has an established credit transfer process, and many general education and prerequisite courses transfer seamlessly. We recommend reaching out to an academic advisor before you apply so you know exactly where you'll stand from day one.
- What is the employment rate for Rollins College of Business graduates?
82.4% of Rollins College of Business graduates are employed full time following graduation — outpacing the national average of 60.2% and the Southeast regional average of 47%. And 90.7% of those graduates are working in positions directly related to their degrees.
- Does the Rollins College of Business help me find internships?
Absolutely. The Rollins College of Business offers access to more than 500 internship and employment opportunities annually. Our career resources and faculty connections help you find real-world experience that complements your coursework — and 85.2% of RCOB students report participating in an internship before graduation.
- What can I do with a business degree from UTC?
A degree from the Rollins College of Business opens doors across virtually every industry — from accounting and finance to marketing, entrepreneurship, data analytics, and human resources. With 11 undergraduate majors to choose from, you can tailor your degree to match your career goals. And with an average starting salary of $51,431, Rollins graduates enter the workforce ready to compete.
Median annual pay for
marketing managers in U.S.:
$159,000
Source: Bureau of Labor Statistics
You might like marketing if…
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You're brand-aware You notice great (and terrible) ads before anyone else does
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You're creatively strategic You want a career that blends creativity and strategy
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You're consumer-curious You're fascinated by why people buy what they buy
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You're influential You want to build brands, campaigns and real influence
RCOB students are talking
Libby Fakier joined the Gary W. Rollins College of Business at UTC in January of 2025 as a lecturer for marketing and professional sales classes. Her career journey is anything but traditional, and that’s exactly what makes her story so powerful for students and young professionals.
News from around the Gary W. Rollins College of Business
Gary W. Rollins College of Business
Let’s see where business will take you.
You've got questions. We've got answers. We're here to help you start the next phase of your career.