Research

Dr. Bailey's research involves various aspects of human/nature interactions. He works with local planners and non-profits to promote best practices for sustainable tourism and recreation in natural environments (visitation metrics, economic impacts, park planning), as well as measuring the physical, cognitive, and psychological impacts of outdoor activities on participants. Through his research and teaching, he advocates for outdoor environments as well as access to the unique and inspiring activities in our region. 

Dr. Hungenberg’s involvement in destination marketing has had a tremendous impact on his research agenda, which has been aimed at understanding the relationship between a sport participant and/or spectator’s emotional connection to the environment and their consumer behavior. A focus on location, aesthetics, and service quality has also created unique opportunities to link this line of research with studies that emphasize the importance of employing sensory marketing tactics as a means of service product differentiation. Dr. Hungenberg has published several articles in academic journals, written book chapters, and consulted on numerous market analysis reports. 

Dr. Zwart’s research focuses on the socio-cultural, economic, and health impacts of outdoor recreation-based activities. His work examines how outdoor recreation opportunities influence community development, sustainability, and individual well-being, with inquiry into outdoor recreation-based activity’s role in economic revitalization and environmental stewardship. Dr. Zwart has published, presented at international conferences, and secured grant funding to support applied research in outdoor recreation and tourism management.