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Gary W. Rollins College of Business


Master of Science in Data Analytics (MSDA)

You don't need a computer science background to master data. The MSDA program is designed to meet students with diverse undergraduate majors, building both the technical skills (statistical modeling, machine learning, data visualization) and the business acumen to apply them in real organizational contexts — in healthcare, logistics, finance, technology and beyond.

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What you'll build with a Master of Data Analytics


  • AI prompt engineering
  • Statistical modeling
  • Data visualization
  • Machine learning
  • Business intelligence
  • Predictive analytics
  • Decision science

Data analytics career data and outcomes

Use the "Previous" and "Next" buttons within the box below to explore careers related to this program.

Things to know about the MSDA

How do I apply to the MSDA program at UTC?

We've made it easy for you to get started with a few simple steps. 

How to apply to the MSDA program

Does the MSDA program at the Rollins College of Business have specific admissions criteria?

Yes. There are some admissions requirements you should be aware of before applying to the MSDA program.

Learn more about MSDA admission requirements

How do I check my MSDA application status?

Here's a quick and easy way to check your application status or make sure we have the materials we need to make an admission decision. 

Check your MSDA application status

How do I learn more about the cost of an MSDA degree at UTC?

We've got you covered. We've put together a helpful page that includes tuition information and cost, along with information on how to participate in graduate assistantships and financial aid options.

Learn more about MSDA cost and aid

What types of courses will I be taking in the MSDA program?

Learn more about our Master of Science in Data Analytics curriculum as well as any prerequisites for an MSDA that may be required.

Learn more about the MSDA curriculum

Does the MSDA program have a professional advisory board?

Yes, The advisory board consists of high-level executives, that guide the Master’s in Data Analytics program at UTC's Gary W. Rollins College of Business.

  • Dane Boyington, Chief Technology Officer, Thinking Media
  • Daniel Challener, President, Public Education Foundation
  • Daniel Crawley, Supervisor Strategic Systems, EPB
  • Matthew Finney, Director of Performance Improvement, Memorial Hospital
  • Brett Guisidh, Senior Director, Data Engineering, Business Intelligence & Data Science, US Express Enterprises Inc.
  • Jay King, Manager IS Group, McKee Foods Corporation
  • Doru Mihaescu, Vice President of Information Technology, Morning Pointe
  • Jason Minghini, Senior VP Supply Chain Solutions, KENCO Group
  • Neelanjan Patri, Senior Consultant, Operations, Data and Analytics, Tennessee Valley Authority
  • Shane Pilcher, Administrative Director and CIO, Siskin Hospital for Physical Rehabilitation
  • Giuseppe Pizzorno, Dean of Research, Erlanger Hospital
  • Enrique Rodriguez Ordonez, Senior Manager of IT Technology & Operations, Volkswagen
  • Gautam Roy, Senior Vice President and Chief Technology Officer, UNUM
  • Saurabh Shah, Vice President - Information Technology, Shaw Industries
  • John Zeglen, Senior I/S Group Manager, McKee Foods Corporation
  • Sherri Zink, Senior Vice President, Chief Data and Engagement Officer, BlueCross BlueShield of Tennessee
How do I contact the data analytics department at UTC?

Department Head
Beni Asllani, PhD
[email protected]
434-D Fletcher Hall 
(423) 425-4412

Send any questions to [email protected] and we'll respond as quickly as possible. 

RCOB students are talking

A picture of Kristin Lyle George, RCOB class of 2023, with a quote that reads: "What makes the Rollins College of Business special is that it feels personal, creating an environment where students aren’t just earning a degree. They’re building relationships, gaining experience and growing into confident professionals."

 

Driven to Lead: RCOB faculty spotlight

Dr. Dilhani Marasinghe stands in front of a bookcase in an office in Fletcher Hall.

At the Gary W. Rollins College of Business, Dr. Dilhani Marasinghe helps students develop the critical-thinking and technical skills needed to succeed in the fast-changing world of data analytics, artificial intelligence and business intelligence.

Read Dr. Marasinghe's RCOB story

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Gary W. Rollins College of Business


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Gary W. Rollins College of Business

Gary W. Rollins College of Business

Gary W. Rollins College of Business