AI Essentials for Business Applications
What it is
The AI Essentials for Business Applications course is a practical, hands-on series designed to help professionals harness the power of generative AI tools in the workplace. Participants learn to craft effective prompts for both text and image generation, streamline tasks using AI in spreadsheets and documents, and explore productivity-boosting features in Copilot AI. Each class focuses on real-world applications, making it easy to integrate AI into daily workflows. Ideal for those looking to boost efficiency, creativity, and tech confidence on the job.
Course At A Glance
Format:
Live-Online
Length:
Six Weeks
Program Hours:
24 Contact Hours
CEUs:
2.4
Meeting Days and Times:
October 7, 2025 - November 11, 2025
Tuesdays, 1:00 pm-5:00 pm EST
Registration Deadline:
September 29, 2025
Price:
$725
Includes all materials
CPE is now offering payment plans for this course!
You Will Learn
- How to write clear, responsible prompts that help AI work for you.
- Simple, effective ways to use AI for generating useful text and visuals
- How to apply AI tools to create, refine, and gain insights from your content with confidence
- How to use various Generative AI platforms such as ChatGPT, Copilot, Claude, and Gemini.
AI in Everyday Business Tasks
Discover how AI can support the tasks you already do every day—faster and more effectively:
- Draft professional emails in less time and with more clarity
- Generate reports, proposals, and documentation with a solid first draft
- Create, organize, and analyze spreadsheets without getting stuck in formulas
- Summarize meetings, notes, or long documents instantly
- Brainstorm ideas and outline presentations with ease
Who This Helps
Whether you work behind the scenes or lead from the front, AI can streamline your day-to-day work. This course is designed for:
- Project Managers – automate status updates, meeting notes, and task tracking
- Sales Professionals – draft outreach emails, summarize customer data, and personalize pitches
- HR Specialists – generate job descriptions, screen resumes, and write internal communications
- Operations Leaders – optimize reports, improve workflows, and surface key insights from data
- Marketing Teams – brainstorm campaigns, repurpose content, and generate visuals
- Small Business Owners – save time by automating routine documents, emails, and planning tasks
You don’t need to be technical to benefit—just curious and open to working smarter.
Course Modules
- Module 1: Introduction to AI and Generative AI
In this section, you will identify ways in which generative AI can bring significant value to the organization. You will:
- Describe the fundamentals of AI and generative AI
- Generate text using AI.
- Generate code using AI
- Generate images and video using AI
- Generate audio using AI
- Identify the challenges of generative AI
- Implement organizational strategies for generative AI
- Module 2: Prompt Engineering for AI Text Generation
In this section, you will generate text effectively using AI tools. You will:
- Select and use a generative AI tool to create text from prompts.
- Use prompt-engineering techniques to optimize text generation for your specific needs.
- Implement text generation in a business setting.
- Module 3: Prompt Engineering for AI Image Generation
In this section, you will generate images effectively using AI tools. You will:
- Select and use a generative AI tool to create images from text prompts.
- Describe your desired content and style sufficiently for a generative AI tool to produce the image you want.
- Use AI image-generation tools effectively and ethically within a business context.
At the conclusion of the course, log on to CHOICE and complete the assessment to earn your Prompt Engineer: Images badge.
- Module 4: Getting the Most from Your Documents with GenAI
In this section, you will use generative AI tools to help you develop text and images that you can use in your word processor or desktop publishing application. You will:
- Select and use generative AI tools to generate ideas for your written documentation.
- Use generative AI tools to develop text content for your word-processing documents.
- Use generative AI tools to produce images and design ideas you can use in your documents.
- Module 5: Getting the Most from Your Spreadsheets with GenAI
In this section, you will use generative AI to assist you as you work with spreadsheets. You will:
- Select and use generative AI tools to generate spreadsheet content.
- Use generative AI to enhance your productivity while working in spreadsheets.
- Use generative AI to solve spreadsheet-related problems.
- Module 6: Working with Copilot in Windows and Microsoft Edge
In this section, you will use Copilot to streamline communication, power up your content creation, and maximize the potential of generative AI. You will:
- Use Copilot and other AI tools available in the Windows 11 operating system.
- Use Copilot in the Edge browser.
Earn Your GenAIBIZ Certification
Upon completing this course, you’ll be eligible to earn the GenAIBIZ (Generative AI for Business) Certification. This industry-recognized credential demonstrates your ability to use AI tools effectively in business.
How It Works:
- Complete the Course: Finish all course modules and assignments.
- Take the Exam: Successfully pass the certification exam, which tests your practical understanding of AI for business applications.
- Voucher Included: We provide a voucher for the certification exam, so there’s no additional cost to earn your certification.
The GenAIBIZ certification proves that you can:
- Responsibly and effectively use AI tools in everyday business tasks
- Communicate clearly with AI to generate high-quality text, images, and insights
- Apply AI in real-world scenarios like emails, reports, analysis, and content creation
Whether you're aiming to advance in your current role or explore new opportunities, this certification is a powerful way to showcase your skills in an AI-powered world.
Meet Your Instructor
Tripp Stanford
Tripp Stanford is a 13-year marketing veteran with a history of implementing high-performing revenue growth strategies. He grew a national moving startup 20x in two years, an international eCommerce brand 10x in 6 months, along with dozens of other companies across B2B and B2C verticals. Currently, Tripp is running his agency, Game Plan, serving local businesses by doubling their ARR YoY. Since AI, he has developed marketing systems for companies that automate and optimize SEO content development, data analysis, and social media content creation, and has built AI agents to handle inbound lead conversations across the phone and website.