
- Tonia Martin
- Director of Strategic Enrollment Technology
- Tonia-Martin@utc.edu
- 423-425-2906
- 423-425-2920
- 202B Hooper Hall
As the director of the Office of Strategic Enrollment Technology, Tonia wears many hats. Chief organizer. Problem solver. Data wizard. Relationship manager. In all her roles, she works toward the same goal: making sure everyone has a positive experience at UTC.
She provides technology support to the university’s prospective student database and
other enrollment management software, including Radius, AppReview, Handshake and more.
As part of her job, Tonia coordinates electronic messaging sent to current and prospective
students and creates numerous electronic application processes across campus.A longtime
UTC employee, she’s previously served as a counselor in the Educational Opportunity
Center, assistant director of the Office of Financial Aid and a systems analyst with
Banner Systems Support Services.
Tonia has presented at multiple national software conferences and is considered an
expert user and often a beta tester for new Radius customer relationship management
(CRM) functionality.She has an undergraduate degree in political science from East
Tennessee State University, a master’s degree in higher education administration from
Syracuse University and a master’s degree in public administration from UTC. Married
to her husband, Kevin, for more than 20 years, she enjoys spending her time reading,
volunteering, crafting, and doing outdoor activities with their three boys.