Strategic Plan 2025-2030
UTC’s 2025-2030 Strategic Plan focuses on student success, research, and community impact. Through education, innovation, and partnerships, we’re driving progress in Tennessee and beyond. Learn more about our vision for the next five years.
Aspirations by 2030
The University of Tennessee at Chattanooga will:
- Strategically expand to 15,000 students.
- Become a Carnegie Classified R2 University, a designation for "Doctoral University: High Research Activity."
Vision
To be a model metropolitan university that unites learner success, innovative research, and community partnerships to spark transformative growth and prosperity.
Mission
The University of Tennessee at Chattanooga enriches lives through accessible and innovative education, impactful research, and dynamic community partnerships, driving progress and well-being across Tennessee and beyond.
Core Values
BE ONE UTC
B: Bold and impactful
E: Embrace differences
O: Optimistic and visionary
N: Nimble and innovative
E: Excel in all we do
U: United and connected
T: Transparent and trusted
C: Community engaged
Strategic Pillars
PILLAR 1: ACADEMIC EXCELLENCE AND STUDENT OUTCOMES
Leveraging innovative curricula to ensure lifelong learner success through the Moc Experience from recruitment to retention to employment and beyond.
- Goal 1.1 Expand UTC’s Educational Footprint
- Objective 1.1.1: Grow UTC to 15,000 students through strategic recruiting
at the undergraduate and graduate levels to meet institutional growth
while providing a pipeline of talent meeting workforce demands.
- Objective 1.1.1: Grow UTC to 15,000 students through strategic recruiting
- Goal 1.2 Enhance Learner Success
- Objective 1.2.1: Increase freshman-to-sophomore fall-to-fall first-year
retention rates to 80%. - Objective 1.2.2: Increase 4-year and 6-year graduation rates to 45% and
60%, respectively. - Objective 1.2.3: Every undergraduate student will have completed one
high-impact practice designated course. - Objective 1.2.4: Increase the number of scholarship opportunities or
financial support for student experiences (e.g., study abroad, unpaid
internships) to 65%. - Objective 1.2.5: Develop new programming (e.g., micro-credentialing,
certifications, professional development units) that provides lifelong
learning opportunities.
- Objective 1.2.1: Increase freshman-to-sophomore fall-to-fall first-year
- Goal 1.3 Placement
- Objective 1.3.1: Offer high-demand degrees/credentialing programs
aligned with UTC's faculty expertise and our community's
workforce needs. - Objective 1.3.2: Increase the percentage of graduates who are
gainfully employed or enrolled in graduate/professional study within
six months of graduation. - Objective 1.3.3: Advance upward mobility by ensuring UTC graduates
earn competitive salaries that reflect the value of their degree within
one year of graduation.
- Objective 1.3.1: Offer high-demand degrees/credentialing programs
- Goal 1.4 Alumni Development & Engagement
- Objective 1.4.1: Increase total engaged alumni to 75%.
- Objective 1.4.2: Increase the number of alumni returning for
advanced degrees.
PILLAR 2: DEVELOPING AND SUPPORTING OUR PEOPLE
Create a workplace that inspires excellence by cultivating talent and making UTC a great place to work.
- Goal 2.1 Faculty/Staff Experience
- Objective 2.1.1: Strategically adjust qualified faculty/staff salaries
to align with peer institution medians. - Objective 2.1.2: Improve faculty/staff performance evaluation
and feedback processes through management training. - Objective 2.1.3: Enhance the university’s workplace environment
to increase faculty/staff overall satisfaction.
- Objective 2.1.1: Strategically adjust qualified faculty/staff salaries
- Goal 2.2 Faculty/Staff Success
- Objective 2.2.1: Enhance faculty/staff recognition programs that
focus on our mission around education, research, and service. - Objective 2.2.2: Increase faculty/staff participation in
professional development activities (e.g., degree programs,
conferences). - Objective 2.2.3: Increase staff retention to over 90% and faculty
retention to over 95%.
- Objective 2.2.1: Enhance faculty/staff recognition programs that
PILLAR 3: INNOVATIVE AND IMPACTFUL RESEARCH
Faculty, staff, and students at UTC will advance solutions for the Chattanooga region and Tennessee’s future through cutting-edge research and practical solutions while attaining national Carnegie R2 status as a university recognized for high research activity.
- Goal 3.1: Innovative and Impactful Research
- Objective 3.1.1: Create and support research centers that address critical
societal and workforce needs in the Chattanooga region and beyond. - Objective 3.1.2: Expand the number of doctoral research programs that
prepare graduates to address the needs of the Chattanooga region and
beyond. - Objective 3.1.3: Increase the number of research doctoral graduates to
25 per year. - Objective 3.1.4: Increase the recognition of faculty/staff/students
receiving prestigious external research awards. - Objective 3.1.5: Increase support for and the number of graduate
assistantships. - Objective 3.1.6: Increase research expenditures by 3%, on average, each
year. - Objective 3.1.7: Increase support for translational research resulting in new
commercial licenses, patents, and other intellectual property.
- Objective 3.1.1: Create and support research centers that address critical
PILLAR 4: OPERATIONAL EXCELLENCE
We promote operational excellence through service, responsible resource management, and the strategic development of diverse revenue streams.
- Goal 4.1: Service Excellence Focus
- Objective 4.1.1: Implement student and employee satisfaction surveys that
holistically evaluate the campus community experience. - Objective 4.1.2: Develop a center dedicated to virtual learners to ensure they
receive the Mocs Experience and satisfaction with online programming to ensure
a lifelong connection with UTC.
- Objective 4.1.1: Implement student and employee satisfaction surveys that
- Goal 4.2: Responsible Resource Management
- Objective 4.2.1: Optimize business processes throughout the university to ensure
fiscal stability, enabling the university to invest in future growth and emerging
opportunities. - Objective 4.2.2: Strategically invest in university facilities to meet the growth of
the campus community.
- Objective 4.2.1: Optimize business processes throughout the university to ensure
- Goal 4.3: Diverse Revenue Streams
- Objective 4.3.1: Achieve and sustain a minimum of $40 million in annual
donations, reflecting a strong and lasting culture of philanthropy. - Objective 4.3.2: Increase the university endowment to $260 million.
- Objective 4.3.3: Increase total donors to 7,500.
- Objective 4.3.4: Identify and cultivate new major gifts that support the research,
facilities, and instructional growth. - Objective 4.3.5: Align and expand non-credit bearing programs to meet the
diverse needs of employers and the workforce in the Chattanooga region.
- Objective 4.3.1: Achieve and sustain a minimum of $40 million in annual
PILLAR 5: COMMUNITY ENGAGEMENT AND IMPACT
Through community engagement and impact, UTC brings together diverse partners to transform and solve regional challenges.
- Goal 5.1: Community Engagement
- Objective 5.1.1: Earn the Carnegie Community Engagement
Classification by 2026, recognizing UTC’s commitment to meaningful
community partnerships. - Objective 5.1.2: Develop and publish a dashboard that tracks and
provides information on community engagement by UTC faculty/staff
and students. - Objective 5.1.3: Foster, expand, and track community partnerships to
drive economic, social, and cultural growth. - Objective 5.1.4: Ensure each key academic unit has an advisory board
that includes community partners and UTC Alumni. - Objective 5.1.5: Increase attendance in ticketed sports at UTC athletics
events by 3% year over year. - Objective 5.1.6: Expand UTC’s role in hosting and sponsoring campus
and civic events that engage members of the community.
- Objective 5.1.1: Earn the Carnegie Community Engagement
- Goal 5.2: Community Impact
- Objective 5.2.1: Assess UTC’s regional economic impact.
- Objective 5.2.2: Increase UTC’s measurable impact on economic
development in the region by 15%. - Objective 5.2.3: Track and boldly showcase UTC’s impact on urban,
rural, and suburban regions (e.g., number of patients treated, new
programs to support these areas).