Strategic Plan 2025-2030

UTC’s 2025-2030 Strategic Plan focuses on student success, research, and community impact. Through education, innovation, and partnerships, we’re driving progress in Tennessee and beyond. Learn more about our vision for the next five years.

2025-2030 Strategic Plan

https://youtu.be/xcQIkvo1ZJU

Aspirations by 2030

The University of Tennessee at Chattanooga will:

  • Strategically expand to 15,000 students.
  • Become a Carnegie Classified R2 University, a designation for "Doctoral University: High Research Activity."

Vision

To be a model metropolitan university that unites learner success, innovative research, and community partnerships to spark transformative growth and prosperity.

Mission

The University of Tennessee at Chattanooga enriches lives through accessible and innovative education, impactful research, and dynamic community partnerships, driving progress and well-being across Tennessee and beyond.

Core Values

BE ONE UTC

B: Bold and impactful 
E: Embrace differences

O: Optimistic and visionary 
N: Nimble and innovative 
E: Excel in all we do

U: United and connected 
T: Transparent and trusted 
C: Community engaged

UTC students sitting on a couch on Chamberlain field

PILLAR 1: ACADEMIC EXCELLENCE AND STUDENT OUTCOMES

Leveraging innovative curricula to ensure lifelong learner success through the Moc Experience from recruitment to retention to employment and beyond.

Goal 1.1 Expand UTC’s Educational Footprint
  • Objective 1.1.1: Grow UTC to 15,000 students through strategic recruiting 
    at the undergraduate and graduate levels to meet institutional growth 
    while providing a pipeline of talent meeting workforce demands.
Goal 1.2 Enhance Learner Success
  • Objective 1.2.1: Increase freshman-to-sophomore fall-to-fall first-year 
    retention rates to 80%.
  • Objective 1.2.2: Increase 4-year and 6-year graduation rates to 45% and 
    60%, respectively.
  • Objective 1.2.3: Every undergraduate student will have completed one 
    high-impact practice designated course.
  • Objective 1.2.4: Increase the number of scholarship opportunities or 
    financial support for student experiences (e.g., study abroad, unpaid 
    internships) to 65%.
  • Objective 1.2.5: Develop new programming (e.g., micro-credentialing, 
    certifications, professional development units) that provides lifelong 
    learning opportunities. 
Goal 1.3 Placement
  • Objective 1.3.1: Offer high-demand degrees/credentialing programs 
    aligned with UTC's faculty expertise and our community's 
    workforce needs.
  • Objective 1.3.2: Increase the percentage of graduates who are 
    gainfully employed or enrolled in graduate/professional study within 
    six months of graduation.
  • Objective 1.3.3: Advance upward mobility by ensuring UTC graduates 
    earn competitive salaries that reflect the value of their degree within 
    one year of graduation.
Goal 1.4 Alumni Development & Engagement
  • Objective 1.4.1: Increase total engaged alumni to 75%.
  • Objective 1.4.2: Increase the number of alumni returning for 
    advanced degrees.
Three students standing under a balloon arch that reads "I Heart UTC"

PILLAR 2: DEVELOPING AND SUPPORTING OUR PEOPLE

Create a workplace that inspires excellence by cultivating talent and making UTC a great place to work.

Goal 2.1 Faculty/Staff Experience
  • Objective 2.1.1: Strategically adjust qualified faculty/staff salaries 
    to align with peer institution medians.
  • Objective 2.1.2: Improve faculty/staff performance evaluation 
    and feedback processes through management training.
  • Objective 2.1.3: Enhance the university’s workplace environment 
    to increase faculty/staff overall satisfaction.
Goal 2.2 Faculty/Staff Success
  • Objective 2.2.1: Enhance faculty/staff recognition programs that 
    focus on our mission around education, research, and service.
  • Objective 2.2.2: Increase faculty/staff participation in 
    professional development activities (e.g., degree programs, 
    conferences).
  • Objective 2.2.3: Increase staff retention to over 90% and faculty 
    retention to over 95%. 
UTC student pouring green liquid from a glass container into a beaker

PILLAR 3: INNOVATIVE AND IMPACTFUL RESEARCH

Faculty, staff, and students at UTC will advance solutions for the Chattanooga region and Tennessee’s future through cutting-edge research and practical solutions while attaining national Carnegie R2 status as a university recognized for high research activity. 

Goal 3.1: Innovative and Impactful Research
  • Objective 3.1.1: Create and support research centers that address critical 
    societal and workforce needs in the Chattanooga region and beyond.
  • Objective 3.1.2: Expand the number of doctoral research programs that 
    prepare graduates to address the needs of the Chattanooga region and 
    beyond.
  • Objective 3.1.3: Increase the number of research doctoral graduates to 
    25 per year.
  • Objective 3.1.4: Increase the recognition of faculty/staff/students 
    receiving prestigious external research awards.
  • Objective 3.1.5: Increase support for and the number of graduate 
    assistantships.
  • Objective 3.1.6: Increase research expenditures by 3%, on average, each 
    year.
  • Objective 3.1.7: Increase support for translational research resulting in new 
    commercial licenses, patents, and other intellectual property.
View of UTC's Chamberlain Field from a drone

PILLAR 4: OPERATIONAL EXCELLENCE

We promote operational excellence through service, responsible resource management, and the strategic development of diverse revenue streams.

Goal 4.1: Service Excellence Focus
  • Objective 4.1.1: Implement student and employee satisfaction surveys that 
    holistically evaluate the campus community experience.
  • Objective 4.1.2: Develop a center dedicated to virtual learners to ensure they 
    receive the Mocs Experience and satisfaction with online programming to ensure 
    a lifelong connection with UTC.
Goal 4.2: Responsible Resource Management
  • Objective 4.2.1: Optimize business processes throughout the university to ensure 
    fiscal stability, enabling the university to invest in future growth and emerging 
    opportunities.
  • Objective 4.2.2: Strategically invest in university facilities to meet the growth of 
    the campus community.
Goal 4.3: Diverse Revenue Streams
  • Objective 4.3.1: Achieve and sustain a minimum of $40 million in annual 
    donations, reflecting a strong and lasting culture of philanthropy.
  • Objective 4.3.2: Increase the university endowment to $260 million.
  • Objective 4.3.3: Increase total donors to 7,500.
  • Objective 4.3.4: Identify and cultivate new major gifts that support the research, 
    facilities, and instructional growth.
  • Objective 4.3.5: Align and expand non-credit bearing programs to meet the 
    diverse needs of employers and the workforce in the Chattanooga region.
Woman having a checkup with our UTC team

PILLAR 5: COMMUNITY ENGAGEMENT AND IMPACT

Through community engagement and impact, UTC brings together diverse partners to transform and solve regional challenges.

Goal 5.1: Community Engagement
  • Objective 5.1.1: Earn the Carnegie Community Engagement 
    Classification by 2026, recognizing UTC’s commitment to meaningful 
    community partnerships.
  • Objective 5.1.2: Develop and publish a dashboard that tracks and 
    provides information on community engagement by UTC faculty/staff 
    and students.
  • Objective 5.1.3: Foster, expand, and track community partnerships to 
    drive economic, social, and cultural growth.
  • Objective 5.1.4: Ensure each key academic unit has an advisory board 
    that includes community partners and UTC Alumni.
  • Objective 5.1.5: Increase attendance in ticketed sports at UTC athletics 
    events by 3% year over year.
  • Objective 5.1.6: Expand UTC’s role in hosting and sponsoring campus 
    and civic events that engage members of the community.
Goal 5.2: Community Impact
  • Objective 5.2.1: Assess UTC’s regional economic impact.
  • Objective 5.2.2: Increase UTC’s measurable impact on economic 
    development in the region by 15%.
  • Objective 5.2.3: Track and boldly showcase UTC’s impact on urban, 
    rural, and suburban regions (e.g., number of patients treated, new 
    programs to support these areas).

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