iLab - Design Process - Motivation

In the first phase of the design process groups identified why we are trying to promote the use of active and alternative transportation in Chattanooga. 

Groups began by listing the pros and cons of using alternative and active transportation:

Pros and Cons

Pros and Cons

Pros and Cons


Groups than finalized their motivations by stating a BHAG - a Big Hair Audacious Goal:


La Femme BHAG: To make food more available to residents of food deserts.


One Red Barracuda BHAG: To make alternative transportation the primary choice for all of Chattanooga.


Ruby Babies revised BHAG: To make active and alternative transportation more common and accessible at UTC.  


Groups than moved on to phase 2 of the design process: Investigation.