Section Menu

Expertise
Branding
Consumer information processing

Research
Branding
Consumer information processing

Education
Ph.D. - 1997, The University of South Carolina
MBA - 1990, The University of South Carolina
B.S. - 1988, West Virginia University

Sample Publications

2014: "The Effect of Request for Positive Evaluations on Consumer Satisfaction Ratings", Psychology and Marketing, 31 (3), 161-170.  Co-authored with Michael A. Jones and Kristy Reynolds.

2013: "Over-the-Counter Versus Prescription Medications: Are Perceptions of the Consequences of Drug Instruction Noncompliance Different?" International Journal of Consumer Studies. 37, 228-233.  Co-authored with A. B. Bower and S. L. Grau.

2010: “Consumer Responses to Christian Religious Symbols in Advertising,” The Journal of Advertising. 39 (2), 92-97.  Co-authored with Diane Halstead and Paula J. Haynes.

2009: “Service Provider Use of Christian Religious Messages in Yellow Pages Advertising,” Advertising & Society Review.  10 (4)  Co-authored with Diane Halstead and Paula J. Haynes.

2009: “Brand Name and Price Cue Effects Within A Brand Extension Context,” Academy of Marketing Studies Journal, 12 (2), 59-75.

2008: “The Price of Unconditional Love: Consumer Decision Making For High Dollar Veterinary Care.” Journal of Business Research, Special Issue on Companion Animal Related Consumption, 61, 397-405. Co-authored with Beverly K. Brockman and Chris Brockman.

2007: “Mutual Fund Advertising: Should Investors Take Notice?” Journal of Financial Services Marketing, 12 (3), 242-254. Co-authored with Michael A. Jones, Vance P. Lesseig, and Thomas I. Smythe.

2006: “An Examination of Strategic Practices in Online Retailing,” Journal of Internet Commerce, Vol. 5 (Issue 3), 1-26. Co-authored with Paula J. Haynes.

2005: “Consumers’ Evaluation of Unethical Marketing Behaviors: The Role of Customer Organizational Commitment,” Journal of Business Ethics, Vol. 62 (December, No. 3), 237-252. Co-authored with Rhea Ingram and Steven J. Skinner.

2005: “Advertising Signaling Effects for New Brands,” Journal of Marketing Theory and Practice, Vol. 13 (1), 1-13. Co-authored with Michael J. Barone and Joel E. Urbany.

2004: “Improving Product Instruction Compliance: If You Tell My Why, I Might Comply,” Psychology & Marketing, Vol. 21 (3), 229-245. Co-authored with Amanda B. Bower.

2004: “Toward Reducing Youth Exposure to Tobacco Messages: Examining the Breadth of Brand and Non-Brand Communications,” Journal of Health Communication, Vol. 9 (5), 461-479. Co-authored with Renée Gravois Lee and Ryan McGetrick.

2003: “Advertising Spending on Brand Extensions: Does Similarity Matter?” Journal of Brand Management , Vol. 11 (1), 63-74. Co-authored with William O. Bearden.

2003: “The Impact of Instruction Understanding on Satisfaction and Switching Intentions,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior , Vol. 16, 10-18. Co-authored with Michael A. Jones, Richard C. Becherer, and Diane Halstead.

2003: “Increasing Intention to Comply with Pharmaceutical Product Instructions: An Exploratory Study Investigating the Roles of Frame and Plain Language,” Journal of Health Communication , 8 (2), 145-156. Co-authored with Amanda B. Bower.

2002: "The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension Similarity," Journal of the Academy of Marketing Science, 30 (2), 131-140. Co-authored with William O. Bearden.

Professional Activities and Memberships
American Marketing Association
Association for Consumer Research
Chattanooga Advertising Federation
Society for Consumer Psychology
Society for Marketing Advances

Honors and Awards

College of Business Outstanding Research Award (2013-2014)

College of Business Dean's Merit Professor Award (2011-2012, 2012-2013)

UTC Research Sabbatical supported by UC Foundation (2010)                                                                                

Dean's Merit Professor Award (2008-2009)                                                                                                      

Max Finley Merit Professor Award (2004-2005, 2005-2006, 2006-2007)

Alpha Scholastic Honor Society (2007)

Outstanding Reviewer Award, Journal of Marketing Theory & Practice , for reviewing activities 2002-2005 (2006)

UTC Exceptional Merit Award (2003-2004)

College of Business Dean’s Merit List (2003-2004)

Summerfield Johnston Centennial Scholar Award (2004)

UTC Exceptional Merit Award (2002-2003)

College of Business Dean’s Merit List (2002-2003)

Summerfield Johnston Centennial Scholar Award (2003)

AMA Doctoral Consortium Fellow (1996)

Southern Marketing Association Doctoral Consortium Fellow (1995)

Beta Gamma Sigma, Business Honor Fraternity, University of South Carolina (1995)

MBA Team Case Analysis Award, University of South Carolina (1990)

Fred Haddad Undergraduate Scholarship Award, West Virginia University (1988)

Golden Key National Honor Society, West Virginia University (1988)

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