Website Analytics

Evaluating the usage of your website with analytics can be a very interesting, and distracting task. It can provide some very useful information regarding what pages are being used on your site, how much and by whom. Data can be sliced & diced and compared over time-frames until you forget what the original question was you were asking! We recommend focusing on two key items:

  • What pages are visited the Most?
  • What pages are visited the Least?

Only you will know if those are the pages you expect. If not, review your content. Is something important missing from those least visited pages, that are preventing them from being useful? Is there something about the most visited that can provide useful insight to what your users are looking for? If you want more visitors, give them more of what they are looking for. Not duplicate content, just related content or more of that 'type' of content.

Website Quality Assurance

UTC has a contract with SiteImprove for analysis and quality assurance:

  • Link check & Spelling check
  • Search Engine Optimization
  • Analytics
  • Accessibility Standards

Information, help and training are available through the SiteImprove website. SiteImprove can deliver scheduled reports via email, but  the online version is more useful for web editors, because it can diagnose and pinpoint errors very quickly; SiteImprove has direct links from contextual page reports to the OU Campus content management system.

To receive a SiteImprove account, complete the form below.

Analytics and Quality Assurance account request