Social Media Policies
Social media usage at UTC is governed by the same policies that govern all other electronic communications and computer use. Read the policies below before engaging in any social media campaign as part of your official duties at UTC or if you use social media for personal purposes while at work.
The most important policy to consider is the university's Acceptable Use of Information Technology Resources policy (IT0110).
Another important policy to consider is the university's policy regarding disclosure of information under the Family Educational Rights and Privacy Act, or FERPA. The Act covers, among other things, the ways in which the university and its staff members can disclose information about our students, past and present. Learn more and find out whom to contact with questions about FERPA.
Before creating content, you may also want to familiarize yourself with the university's Editorial and Style Guidelines.
These guidelines are especially helpful in dealing with how you identify your organization, department or unit. Here you will also find information on the use of university logos and other forms of visual identification.
In addition, all social media sites have individual policies about how they will or will not use your content, what is and is not allowed, etc. Be sure to familiarize yourself with these policies before you launch your site.
If you have any questions about social media best practices, or need guidance when problems or issues of concern arise, contact the Office of Communications and Marketing at 423-425-4363 or by e-mail. We are available to assist you with social media concerns, large or small.