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WUTC 18th in Metro Share

WUTC- FM 88.1, with studios located on the UTC campus in Cadek Hall, is the 18th most listened to public radio station in America as ranked by metro market audience share, according to the Radio Research Consortium. The data is based on the winter 2007 Arbitron ratings data (pdf) .

The Radio Research Consortium recently published a list of the thirty most listened to public radio stations in the United States.

WUTC-FM 88.1 serves the Chattanooga market, the 107th market in the nation, which earned a 4.2 overall average quarter hour market share.

“This is fantastic news. Apparently programming changes we’ve made are paying off,” said Mark Colbert, program director of the radio station. “Thanks to our listeners who made this achievement possible. Keep listening!”

This broadcasting accomplishment has put Chattanooga ahead of traditionally strong public radio audiences like San Diego, Atlanta and Phoenix.

June 15, 2007