Publication Best Practices

Here to serve you

The Division of Communications and Marketing is here to help you express your message. We are a team of professionals bringing many years of communications and marketing experience–just like an advertising agency at your fingertips. Before designing or writing your project yourself, contact Creative Services Director Stephen Rumbaugh at stephen-rumbaugh@utc.edu or 423-425-1555 to set up an appointment to discuss project, regardless of its size, or brainstorm some ideas. We are here to help!  

Publication Best Practices

If you choose to create your own work, here are some important considerations:

  • Write and design to best reach your audience
  • Have a clear message with some form of call to action
  • Have a clear and purposeful method of distribution
  • Know your budget

You may think your materials are professional in appearance, but today’s consumers are visually sophisticated… it’s important that your materials reflect design quality and the high standards of UTC. Please give us a call–we are professionals and we are here to help.