Graphic Guidelines



The proper use of visual branding benefits everyone at UTC, so it’s important to respect the rules that govern our marks, colors and other elements that make up our established look. A consistent brand is an effective brand. Changing components or colors, using outdated marks or modifying elements to suit your layout confuses consumers and diminishes the value of the mark. It also compromises the message of your marketing piece, which has a damaging ripple effect.


Consistency: Treat each communication from your department as reflecting on UTC as a whole. Just as you carefully ensure no misspellings or grammar problems, you must properly use the visual elements. This guide is intended to make branding consistency easy.

Standards: Visual branding must evolve to meet the needs of users, changing technology and marketing trends. Every attempt will be made to keep it current.

Tools: A style guide includes the tools to communicate the UTC brand efficiently. Used properly, these tools will reinforce your marketing with the credibility of UTC.

Our goal is to build a consistent and compelling identity for the university, an entity of the UT system. The Division of Communications and Marketing is revising UTC guidelines to make brand compliance easier. In the meantime, check the UT system Graphic and Editorial Guidelines for more information, or contact Creative Services Director Stephen Rumbaugh at or 423-425-1555.

Quick Points:

  • Get your department’s official logo package from Creative Services Director Stephen Rumbaugh at or 423-425-1555.
  • Use only university-approved digital images of the logo and wordmark.
  • UTC Graphic and Mail Services (423-425-4092) is the default printer for all UTC print pieces and is the only printer authorized to produce University stationery or business cards for UTC.
  • Publications paid for with university funds must be assigned a publication number. Send a PDF of your project to Creative Services Director Stephen Rumbaugh at or 423-425-1555 for a prompt branding and editorial review and assignment of publication number. Typically, this is completed in less than 24 hours.

Publications paid for with university funds must display the Equal Employment Opportunity statement. Visit the EEO page for available versions.