Getting Specific - Twitter
What is Twitter?
Twitter and 'tweeting' are about broadcasting daily, short, burst messages to the world in the hope that your messages are useful and interesting to someone. In other words, microblogging.
The Rub: Twitter allows only 280 characters per post, or Tweet, so you must maximize the characters you have by being creative and concise.
Why use Twitter?
Twitter is a very effective tool for organizations and departments at UTC which need to share frequent information about meetings, conferences, other events, news and/or emergency information.
How do I use Twitter?
Begin by creating a Twitter account. https://help.twitter.com/en/create-twitter-account
- On Twitter, a username and a screen name are separate items. Example: @UTC_COB is the username and UTC College of Business is the screen name.
- Carefully selecting a Twitter Screen name is very important because this is how most users will search for you. People will most likely not know your exact username and may add spaces into your username that do not exist. Example: a search for “UTC Athletics” will not find the correct username, GoMocs.
- Be sure to include the following words when creating your Twitter name: UTC, UT Chattanooga, etc.
In using Twitter, you must not:
- Impersonate others
- Publish or post others private and confidential information
- Publish or post direct, specific threats of violence against others
- Use Twitter for any unlawful purpose or promotion of illegal activities
- Create serial accounts for disruptive or abusive purposes
- Engage in username "squatting"
- Use Twitter.com’s address book contact import to send repeat, mass invitations
- Publish or link to malicious content intended to damage or disrupt another user’s browser or computer or to compromise a user’s privacy
- Use Twitter for spamming anyone
- Use obscene or pornographic images either in your profile picture or background photo.
Customize your profile
Use the column on the right side of your account page to upload a profile picture, write a short bio and set up Twitter on your mobile phone so you can post tweets from anywhere.
The one-line bio will appear with the username and screen name in the search results. Use this section to note your relationship/connection to the University if your username and screen name have not already made this clear. Using only “UTC” on Twitter could create confusion since the acronym could be used by other universities or users.
Stay below the 280-character restriction: This may seem tricky at first, but incorporating shorthand, hashtags and links help you provide additional information.
Include Links: Push your followers to your website from Tweets. Tweet links to take followers to further information on a landing page or blog that you manage.
Shorten Links: Links should never be long on Twitter, so use a link shortener like Bitly.com.
Tweet frequently: You must Tweet every day – you can take breaks on weekends. Allow access to your Twitter account to more than one person. You can schedule Tweets as well! Use Tweetdeck.twitter.com to schedule Tweets. How to use Tweetdeck: https://help.twitter.com/en/using-twitter/how-to-use-tweetdeck
Understand why people follow you: Learn why your followers are following you. Track your Tweets that outperform, get the most likes, replies and retweets. This will keep in you in tune with content your followers want to see and you can replicate it for different situations.
Follow other accounts: Feel free to follow all other UTC Twitter accounts and any others applicable and appropriate for your industry, department, office or field of study. Example: As a university, we follow several other regional universities and important entities and people in Chattanooga.
Re-tweet: Tweet content posted by other Twitter accounts that is relevant and appropriate to your organization, department or office.
Use hashtags: Just as on Instagram, hashtags can increase discoverability of your content. They also help organize information on Twitter. It's recommended you use no more than three hashtags in a single Tweet.
Incorporate other Twitter users by tagging them: Example: “Enjoyed a great lunch at @utc_uc (the University Center’s Twitter account) and now can’t wait for @gomocsMBB game tonight!”
Other Tips and Tricks:
Use photos in your Tweets: Tweets that include images/GIFs/video content receive 20% more likes, replies and Retweets. So be sure to include a photo or some other type of visual content in your Tweets.
Use Other Tools: Managing your Twitter account solely through Twitter.com may become difficult as the app/website goes down often due to heavy traffic. Look at free tools like Tweetdeck or Hootsuite to help manage your Twitter account.
Get Help: Talk with others in your office/department/organization and see who else would be interested in helping manage the account, create content and write Tweets. Twitter is the hungriest social media platform, requiring new content daily. Getting someone else to help manage this platform will be crucial.