Getting Specific - Twitter
What is Twitter?
Twitter and 'tweeting' is about broadcasting daily short burst messages to the world, with the hope that your messages are useful and interesting to someone. In other words, microblogging.
The Rub: Twitter only allows 280 characters per post, or Tweet, so you will need to maximize the characters you have by being creative and concise.
Why use Twitter?
Twitter is a very effective tool for organizations and departments at UTC who need to share frequent information about meetings, conferences, other events, news and/or emergency information.
How do I use Twitter?
First begin by creating a Twitter account. https://help.twitter.com/en/create-twitter-account
- On Twitter a username and a name are separate items. Example: @UTC_COB is the username and UTC College Business is the name.
- Carefully selecting a Twitter NAME is very important because this is how most users will search for you. People will most likely not know your exact username and may add spaces into your username that do not exist. Example: a search for “UTC Athletics” will not find the correct username, GoMocs.
- Be sure to include the following words when creating your Twitter name: UTC, UT Chattanooga, etc.
By doing so, you must not:
- Impersonate others through the twitter service
- Publish or post other people’s private and confidential information
- Publish or post direct, specific threats of violence against others
- Use the service for any unlawful purpose or for promotion of illegal activities
- Create serial accounts for disruptive or abusive purposes
- Engage in username squatting
- Use Twitter.com’s address book contact import to send repeat, mass invitations
- Publish or link to malicious content intended to damage or disrupt another user’s browser or computer or to compromise a user’s privacy
- Use the Twitter service for the purpose of spamming anyone
- Use obscene or pornographic images in either your profile picture or use background.
Customize your Profile
Use the column on the right side of your account page to upload a profile picture, write a short bio and set up Twitter on your mobile phone so you can post tweets from anywhere.
The one-line bio will appear with the username and name in the search results. Use this section to note your relationship/connection to the university if you username and name has not already made this clear. Only using “UTC” on Twitter could create confusion since the acronym could be used by other universities and is also used to denote a time zone and a soccer club in Europe.
Stay under the 280-character restriction: This may seem tricky at first, but incorporating shorthand, hashtags and links aid you in providing additional information.
Include Links: Push your followers to your website from Tweets. These links will take followers to further information on a landing page or blog that you manage.
Shorten Links: Links should never be long on Twitter so please use a link shortener like Bitly.com.
Tweet frequently: You must Tweet everyday – can take breaks on weekends. Allow access to your Twitter account to more than one person. You can schedule Tweets out as well! Use Tweetdeck.twitter.com to schedule out Tweets. How to use Tweetdeck: https://help.twitter.com/en/using-twitter/how-to-use-tweetdeck
Understand why people follow you: Learn why your followers are following you! Keep track of your Tweets that outperform, that get the most likes, replies, retweets. This will keep in you in tune with what type of content your followers want to see most and you can replicate it for different situations.
Follow other accounts: Feel free to follow all other UTC Twitter accounts and any others that applicable and appropriate for your industry, department, office, field of study, etc. Example: As a university we follow several other regional universities and important entities and people in Chattanooga.
Re-tweet: Tweet content posted by other Twitter accounts that is relevant and appropriate to your organization, department or office.
Use hashtags: Just as on Instagram, hashtags can increase discoverability of your content. They also help organize information on Twitter. Recommended to use no more than 3 hashtags in a single Tweet.
Incorporate other Twitter users by tagging them: Example: “Enjoyed a great lunch at @utc_uc (the University Center’s Twitter account) and now can’t wait for @gomocsMBB game tonight!”
Other Tips and Tricks:
Use photos in your Tweets: Tweets that include images/GIFs/video content receive 20% more likes, replies and Retweets. So be sure to include a photo or some other type of content in your Tweets.
Use Other Tools: Managing your Twitter account solely through Twitter.com may become difficult as the app/website goes down often based on heavy traffic. So look at free tools like Tweetdeck or Hootsuite to help manage your Twitter account.
Get Help: Talk with other folks in your office/department/organization and see who else would be interested in helping manage the account, create content and write Tweets. Twitter is the hungriest social media platform, requiring new content daily. Getting someone else to help manage this platform will be crucial.