Getting Specific - Facebook
What is Facebook?
Facebook is the world's largest social media platform connecting more than 1 billion active users. People use Facebook to connect with friends, family, to discover what is happening in the world and to share and express what matters to them.
Why use Facebook?
Social media and Facebook, especially, has become the most popular form of online communication. Facebook offers an easy, fun and effective way to communicate your department or organization’s mission, network and build recognition. Your presence on Facebook also allows you to reach a wide audience including prospective students, incoming students, staff, faculty, alumni and friends of the University.
How do I use Facebook?
Begin by setting up your organization’s account on Facebook here.
Create an “official” page for your UTC organization. Including “University of Tennessee at Chattanooga,” “UTC,” or “UT Chattanooga” in the title will make it easier for users to find your page.
Facebook has Pages and Groups. Know which one will work for you.
Pages are accessible by the general public. They are searchable and can be seen by anyone even if they are not registered or logged into Facebook. Pages allow for applications and the opportunity to supply more in-depth information. Pages are intended for organizations, departments and businesses to connect with users who like them.
Groups are helpful if your goal is to create a small community on Facebook. Groups can be created by anyone and about any topic as a forum for people to share their opinions and interest in that subject. Groups can be kept closed or secret, whereas Pages are intended to help an entity communicate publicly. Notifications to those in your Group will appear in their Facebook Inbox like an email. If personal communication is your goal, forming a Group is a better option.
By using Facebook you agree to Facebook's terms and policies. Review here.
Begin posting! Strategies for using Facebook
- Post often. Share to Facebook AT LEAST once a week and keep your posts short and sweet. Posts with 100 – 250 characters (about two lines of text) get 60% more likes, comments and shares.
- Respond to everyone! Respond to comments when necessary, every message, and wall posts. Even the negative ones.
- Post photos. Posts that include images are 90% more likely to be clicked on and interacted with.
- Be polite but real. Social media is a conversation, so keep your writing casual but always respectful.
- Provide value. Share posts that mean something to your followers and offer information they can use. Meaningless posts can cause followers to lose interest in you and worse, stop following you altogether.
- Monitor the page daily. Check in to your social media page daily and make sure there is no spam, profane language or otherwise questionable content shared to your wall or included in comments.
- Promote your page. Ask people in your department or organization to follow your page. Network with other appropriate pages on Facebook by following/liking them as your departmental page. (Email firstname.lastname@example.org if you have any questions on who you can/should follow.)
- Use @ when tagging someone. Tagging other appropriate Facebook accounts in your posts can increase discoverability of your post. In the post, type the “@” symbol followed directly by the page you attempting to tag. Ex: “Congratulations @ChattanoogaMocs for having a 3.0 Student-Athlete GPA average! Your post will now appear on the wall of the Chattanooga Athletics Department’s Facebook page.