Marketing and Entrepreneurship Department
Majoring in marketing at UTC prepares you to think both analytically and creatively, build relationships with buyers and sellers, develop and manage products and services, and find solutions to tough problems faced by both organizations and society.
As an entrepreneurship major, you’ll learn how to start or acquire a business, write a successful business plan, manage limited resources, attract venture funding, and lead strong entrepreneurial teams.
Entrepreneurship is one of the fundamental drivers in a free market economy, and the primary source of U.S. job growth. The Gary W. Rollins College of Business at the University of Tennessee at Chattanooga recognizes the role of entrepreneurship in the global economy and places a priority on entrepreneurship education in getting students ready for a business career.