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How to Set Up a Flickr Account for a Department or Program

A Flickr account can be a great way to promote the activities of your department or program, showcase accomplishments and events, engage with students, faculty, staff, alumni, and the community, and create a forum for conversation and discussion. This document provides information on how to get started as well as guidelines on do's and don'ts for official UTC Flickr accounts. A paid Flickr account is $24.95 a year and provides unlimited storage, sets, galleries, collections, uploading, etc; access to your original high-res photos; statistics on your photos; and HD playback for any high definition videos that you post. You can also set up a free Flickr account that allows you 100MB of photo uploads a month, two videos a month, and 200 photos visible in your photo stream at one time.

Before you create a new Flickr account:

  • Confirm that there isn't already a Flickr account in use by your department.
  • Secure the approval of your department chair or program manager. Keep in mind that the page will become an official communication piece of the university, and as such should follow all guidelines regarding professionalism, confidentiality, and decorum applied to any such communication. Unlike your personal Flickr account, with this account you will be speaking for the university.

Creating a Flickr account:

  1. To start the process … go to Flickr and click on the button that stays CREATE YOUR ACCOUNT. Flickr requires a Yahoo! ID. It is advised to setup the alternate email for your Yahoo! ID using a departmental e-mail address. If personnel changes, the department or program will always have access to the account.
  2. Once you've set up your Flickr account, go to Flickr and log in with your user name and password.
  3. For the screen name of your account, choose something that will clearly identify your organization. This is what will display at the top of the page when visitors go to your Flickr.
  4. Now you're ready to start adding photos to your Flickr account. Here are some ideas to help you get started:
  • Avoid uploading TOO many photos. Try not to upload photos that are extremely similar. For any given event or album only upload the BEST photos.
  • Tag and organize your photos. Create sets and collections. If you tag and organize photos as you upload them, it makes maintenance of your photo database much easier.
  • Include a link to your Flickr page on your website, or better yet, include a badge that displays your most recently posted photos. You can build your badge here. Anytime you post a new photo, it will automatically show up on your website.
  • Link your Flickr account to your Facebook and Twitter accounts if you have them, or post a new message or tweet anytime you've posted a new album.
  • Monitor comments on your Flickr page daily and respond to those that warrant it.
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