Frank Varallo congratulates Dr. Valerie Taylor

 

 

 

Frank Varallo Professorship established at UTC

The College of Business Administration at UTC is pleased to announce a significant gift that establishes the Frank Varallo Professorship in Business Administration, which will provide additional funding in support of excellence in teaching and research in business administration. Dr. Valerie Taylor, a faculty member of the Marketing and Entrepreneurship Department, was named the inaugural holder of the Frank Varallo Professorship.

"We are proud to appoint Dr. Valerie A. Taylor as the new Frank Varallo Professor of Marketing. The appointment is in recognition of Dr. Taylor's ability as a teacher and researcher. Business students praise her classroom skills and practitioners from around the world have inquired as to her research," said Dr. Richard Casavant, Dean and John Stagmaier Chair of Business Administration.

Taylor’s research interests include product branding strategies, consumer information processing, and health communication issues. Her research has been published in the Journal of the Academy of Marketing Science, Psychology & Marketing, and the Journal of Brand Management, among other marketing journals. She has also held positions in the telecommunications industry.

Frank Varallo, owner of Rone Regency Jewelers, established the professorship. Currently serving as a member of the Dean’s Advisory Board, Varallo is a strong supporter of UTC’s College of Business Administration, according to Casavant.

“Mr. Varallo's establishment of the Varallo Professorship brings increased recognition to a talented faculty member of UTC's College of Business,” Casavant said.