Dr. Diane Halstead
Halstead to Address UTC December Graduates
Dr. Diane Halstead, the Alan S. Lorberbaum Associate Professor of Marketing
and Mary Harris Distinguished Professor of Entrepreneurship at UTC, will
serve as the UTC December commencement speaker on Sunday, December 15,
at 2 p.m. in McKenzie Arena.
Approximately 450 students are eligible to receive degrees from UTC at
the December commencement.
During her tenure at UTC, Halstead has served as the marketing consultant
for several area businesses, providing market research and marketing consulting
services for Blue Cross/Blue Shield of Tennessee, TVA, UNUMProvident,
EPB and Johnson Group.
Halstead is currently working as research partner with the Chattanooga
Area Convention and Visitors Bureau to develop and implement annual brand
image research and a conversion study for the leisure tourism market in
Halstead started her UTC career as Assistant Professor in 1996, and then
was promoted to Associate Professor and W. Max Finley Centennial Scholar
in 1997, and UC Foundation Professor in 1998.