Our New Logo
Beginning January 1, 2015, a new logo was introduced to represent the University of
Tennessee at Chattanooga, and all of our colleges, departments, centers and administrative
Our new logo combines two elements: the Power C and the wordmark. Together, these elements portray the history of our university with the blue and gold pride we all love.
New Logo. Same University.
Our new logo does not change who we are. It more clearly communicates who we are and
who we want to be.
Though it is our primary identifier, our logo is only one element of our overall visual identity. Our mission, our messages, our tagline, our colors, our typefaces—these and other shared elements that enable all of us to speak with a unified voice—remain the same.
In addition to the primary identifier, unit identifiers are being created to further brand ourselves. Visit the implementation page for details on how and when these identifiers will be available.
New Stationery Package
With the introduction of a new logo, we are also releasing a new stationery package*. This package includes letterhead, business cards, envelopes and notecards.
Beginning April 20, 2015, orders for official stationery will be the design below. Orders for stationery should be made through Graphic and Mail Services. Electronic letterhead can be downloaded from the Stationery webpage.
* There are no changes to the official Athletics stationery package.