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Girls in licensed t-shirtsLicensing

The University's licensing program, established in 1984, sets standards for the commercial use of University logos, names, trademarks, slogans and symbols. These indicia are registered with the U.S. Department of Trademarks and Patents, and unauthorized use is prohibited.

If you are a department or program within the University and plan to produce a product that will be given away, you must order through a licensed vendor. View our current list of licensees (2/14).

Use of these indicia for commercial purposes is strictly prohibited, except by vendors and manufacturers licensed by the Collegiate Licensing Company. Commercial uses include but may not be limited to: reproduction on products for sale or distribution by a commercial enterprise, reproduction on marketing materials to promote the sale of products, and reproduction on marketing materials to promote a commercial enterprise or business.

Use of all UTC identity marks is strictly guarded; improper use will be subject to legal action. Unauthorized duplication is prohibited and should only be reproduced by an licensed vendor.

Who can be used?

The UTC Bookstore has the exclusive contract to sell licensed products on campus. University departments or programs that plan to produce a product that will be sold, must order through the UTC Bookstore. Contact Kelly Wright at (423) 425-4107.

Products that will be given away, must be ordered through a licensed vendor.
View our current list of licensees (5/14).

Girls with licensed merchandiseWhy have a licensing program?

Established in 1983, the university's licensing program is operated by the University of Tennessee System and sets standards for commercial use of all university trademarks. In addition, the program provides a means to identify licensed products and assists the public in recognizing such products as "officially licensed." One goal of the licensing program is to ascertain that these products are in good taste and appropriate to the University's status as a leading institution of higher education.

The program also assures that the University shares in the benefits derived from the commercial use of both its trademarks, names and service marks. Consumers may purchase products with the knowledge that the proceeds help support the University.

How may a license be obtained?

Information about licensing, royalties, rates, and procedures may be obtained by contacting the university's licensing representative:

The Collegiate Licensing Company
290 Interstate North Circle, Suite 200
Atlanta, GA 30339
Phone: (770) 956-0520
Fax: (770) 955-4491

To learn more about the UT System's licensing program, please visit the Trademark Licensing Program website.

If after visiting the above links, you should find that you have further questions, please contact Michael Keener.

Michael Keener
Trademark Licensing Program
The University of Tennessee
1551 Lake Loudon Blvd.
Knoxville, TN 37996-4115
Phone: (865) 974-1444
Fax: (865) 974-6377
Email: mkeener@tennessee.edu

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