Economic Data on Tourism
Chattanooga Tourism Reports
RiverRocks Outdoor Festival
The RiverRocks outdoor festival takes place in Chattanooga, TN for a couple weeks in October. It consists of numerous outdoor activities and competitions including: Head of the Hooch rowing race, StumpJump 50K and 11 mile trail race, the Triple Crown Bouldering Series and many more. The festival brings in visitors from different regions of the country and serves as a celebration of Chattanooga's tremendous outdoor culture. This study was done with the intention of determining the economic impact of visitors brought to the area fro the RiverRocks festival. Due to the nature of some of the events, data was limited to five key events. These 5 events brought an estimated 8,736 visitors to the area who spent an average of $428.68 while in the area. Overall, the festival appears to have had a positive impact on the Chattanooga economy.
USA Cycling Championships
-Hosting the USA Cycling Professional Road Championships in Chattanooga, TN was not only a testament to the area's excellent cycling infrastructure, but also a great asset to the local economy. The event took place between May 25th and May 27th, 2013. One of the main characteristics of this event is that it brought at least 1641 visitors to Chattanooga. Almost all of the race participants were from outside the area, with only 1.4% of all participants being Hamilton County residents. This translates to approximately 3776 paid hotel room nights. Aside from hotels, area restaurants and shops also benefited greatly from the event. In total, direct expenditures in the Chattanooga, TN area associated with the event's presence was approximately $1,048,692, with this estimate being on the conservative side. Environmental and cultural impacts on the area are not assessed in this study.