Expertise

Marketing

Professional sales

Sales management

Research

Decision making

Emotional intelligence

Sales and sales management

Ethics

Education

DBA. - 2014, Louisiana Tech University

MBA -2010, Jacksonville University

B.A. in Marketing and Management - 2008, Jacksonville University

 

Professional Experience

Assistant Professor of Marketing at California State University, Fullerton 2014 – 2016

Co-Director of the Sales Leadership Center at California State University, Fullerton 2014 – 2016      

Sample Publications

2015: “Salesperson Lone Wolf Tendencies: The Roles of Social Comparison and Mentoring in a Mediated Model of Performance,” Journal of Marketing Theory and Practice, 23(4): 351-369, David Locander, Frankie Weinberg , Jay Mulki, and William Locander.

2014: “How Do Salespeople Make Decisions? The Role of Emotions and Deliberation on Adaptive Selling, and the Moderating Role of Intuition,” Psychology & Marketing, 31(6): 387–403, David Locander, Jay Mulki, and Frankie Weinberg.

2014: “The Impact of Parent Organization Ethical Climate on Entrepreneurial Sales Agent Behavior and Performance,” Journal of Ethics & Entrepreneurship, 4(2): 5-30, Frankie Weinberg, Jay Mulki, and David Locander.

2011: “The Toxic and Dysfunctional CMO,” The Chief Marketing Officer Journal, 2, 27-36, David Luechauer, David Locander, and William Locander.

Professional Affiliations

American Marketing Association

Academy of Marketing Science

 

Honors and Awards

Best Article Award for 2015 in the Journal of Marketing Theory and Practice, Titled “Salesperson Lone Wolf Tendencies: The Roles of Social Comparison and Mentoring in a Mediated Model of Performance.”