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Profile photo of Beverly Brockman, Ph.D.
Beverly Brockman, Ph.D.
George Lester Nation Centennial Professorship of Entrepreneurship
Department Head Finance, Marketing & Entrepreneurship
B.B.A., M.B.A., Ph.D.
  Fletcher Hall 412-C

Small business management

Organizational learning
Product development

Ph.D. - 2000, University of Alabama
M.B.A. - 1991, University of Kentucky
B.B.A. - 1989, University of Kentucky

Sample Publications

2011: "Customer Orientation and Performance in Small Firms: Examining the Moderating Influence of Risk Taking, Innovativeness, and Opportunity Focus," Journal of Small Business Management, forthcoming. Co-authors: Michael A. Jones and Richard C. Becherer. Discipline Based

2010: Brockman, Beverly K., Melissa E. Rawlston, Diane M. Halstead, and Michael A. Jones, “An Exploratory Model of Interpersonal Cohesiveness in New Product Development Teams,” Journal of Product Innovation Management, 27 (2), 201-219.

2009: Haynes, Paula J. and Beverly K. Brockman, “Satisfaction, Stress, and Entrepreneurial Intentions,” Academy of Entrepreneurship Journal, 15 (1-2), 1-23.

2008: “The Price of Unconditional Love: Consumer Decision Making for High-Dollar Veterinary Care,” Journal of Business Research, 61, 5, 397-405. Co-authors: Valerie A. Taylor and Christopher M. Brockman.

2006: “The Moderating Effect of Organizational Cohesiveness in Knowledge Use and New Product Development,” Journal of the Academy of Marketing Science, 34 (3), 295-307. Co-author: Robert M. Morgan. Basic

2006: “Influences on Perceived Risk in New Venture Decision-Making,” Academy of Entrepreneurship Journal. Co-authors: Richard C. Becherer and J. Howard Finch. Basic

2006: “A Study of College Student Business Media Habits and Perceptions of the Wall Street Journal, forthcoming. Journal of Learning in Higher Education. Co-authors: Bento Lobo and Christopher M. Brockman. Applied

2003: "The Role of Existing Knowledge in New Product Innovativeness and
Performance," Decision Sciences Journal, forthcoming, co-authored.

2003: "Consumer Comfort in Service Relationships: Measurement and Importance,"
Journal of Services Research, forthcoming, co-authored.

2002: “An Alternate Approach to Aggregated Measurement Models,” (abstract), Proceedings, American Marketing Association 2002 Summer Conference. Co-author: Nicole Hoffman. Basic  

2001: “Retail Site Selection in a Mall Context,” Proceedings, 2001 Strategic Marketing Association Conference. Co-authors: Louis Turley and Gary Benton. Applied

Professional Activities and Memberships
American Marketing Association
International Journal of Conflict Management, Reviewer (2010)
Interview for Chattanooga Times Free Press on Entrepreneurship Program at UTC (Spring 2008)
Interview for radio station WUTC on Entrepreneurship Program at UTC (Fall 2008)
Transactions on Engineering Management, Reviewer (2008)
Journal of Housing Research, Reviewer (2008)
Society for Marketing Advances Doctoral Dissertation Competition, Reviewer (2007)
Interviewed for Business Tennessee Magazine, “Small Business Resource Guide” (2007)
Faculty Member, Riverbend Technology Institute – an entrepreneurship certificate program (2004 - 2007)
Student Project for Bethel Bible Village Thrift Stores, Faculty Advisory (2007)
Student Projects for the Chattanooga Boys and Girls Club, Faculty Advisor (2006-2007)
UTC Entrepreneurship Forum, Panel Moderator (2003 and 2004)
Chattanooga Kick Start Entrepreneurship Program, Presentation (2004)
Tennessee Venture Forum Selection Committee, Chattanooga Representative (2003)
Society for Marketing Advances Conference, Reviewer (2002, 2003, 2007)
International Journal of Management Science, Reviewer (2005)
UTC Entrepreneurship Forum, Panel Moderator (2003, 2004)
Chattanooga Kick Start Entrepreneurship Program, Presenter (2004)
Journal of Marketing Theory and Practice, Reviewer (2004)
Chattanooga Representative, Tennessee Venture Forum Selection Committee (2003)
Society for Marketing Advances Conference, Reviewer (2003)


Honors and Awards
Dean's Merit Award, University of Tennessee at Chattanooga (2010)                                                                   

Academy of Entrepreneurship Distinguished Research Award (2009)                                                                 

Max Finley Merit Award, University of Tennessee at Chattanooga (2006-2007)

University of Tennessee at Chattanooga Faculty Development Grant (2005)

Beta Gamma Sigma Business Honor Fraternity; The University of Alabama (2001)

American Marketing Association Doctoral Consortium Fellow (1999)

Graduate Council Dissertation Fellowship, The University of Alabama (1999)