Section Menu

Retail Shopping Behavior and Shopping Motivations
Retail and Service Firm Strategy
Purchasing Roles
Front-Line Retail and Service Employee Issues

Ph.D. - 2012, University of Alabama
M.S. - 2008, University of Alabama
B.S. - 2007, University of Alabama

Sample Publications

2015: “Mother-Adolescent Daughter Shopping: Some Insights,” Journal of Consumer Marketing (forthcoming),  Stephanie T. Gillison,  Alexa M. Givan, Sharon E. Beatty, Kyoungmi Kim, Kristy E. Reynolds, and Julie Baker. 

2015: “Exploring Consumers’ Attitude towards Relationship Marketing," Journal of Services Marketing, 29 (3), 188-199, Michael A. Jones, Kristy E. Reynolds, Mark Arnold, Colin B. Gabler, Stephanie T. Gillison and V. Myles Landers.

2014: "Environmental Focus and Program Timing: The Impact of Resource Commitment in Green Marketing Performance," Industrial Marketing Management, 43 (7), 1246-1257, R. Glenn Richey, Carolyn Findley Musgrove, Stephanie T. Gillison, and Colin Gabler.

2014: "Understanding Customer Bargaining in Retails Stores: A Customer Perspective," Journal of Marketing Theory and Practice, 22 (2), 151-168, Stephanie T. Gillison, William Magnus Northington, and Sharon E. Beatty.

2012:  "An Investigation of Retail Outcomes Comparing Two Types of Browsers," Journal of Business Research, 65 (8), p. 1090-1095. Kristy E. Reynolds, Michael A. Jones, Carolyn Findley Musgrove, and Stephanie T. Gillison,

Professional Activities and Memberships 

American Marketing Association
Academy of Marketing Science
Society for Marketing Advances
Track Chair, Services Marketing, Society for Marketing Advances 2015 Annual Conference
Track Chair, Services Marketing, Academy of Marketing Science 2016 Annual Conference
Faculty Advisor for UTC Student AMA Organization
Faculty Advisor for UTC College of Business Dean’s Student Advisory Council
Reviewer, Journal of Consumer Marketing
Reviewer, Journal of Marketing Theory and Practice
Reviewer, Journal of Services Marketing

Honors and Awards

University of Alabama College of Commerce and Business Administration winner of the Outstanding Dissertation Award (2013)
University of Alabama College of Commerce and Business Administration winner of the Outstanding Teaching by a Doctoral Student Award (2012)
Winner of the Society for Marketing Advances Jean-Charles Chebat Best Retailing Proposal Award (2011)
College of Commerce and Business Administration Fellowship, University of Alabama (2009-2012)
Elsevier Society for Marketing Advances Doctoral Consortium Fellow (2010)
Department of Management and Marketing, University of Alabama, Excellence in Teaching Award (2010, 2012)