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Expertise
Entrepreneurship
Marketing Research
Marketing Strategy

Research
The Entrepreneurship Process

Education
D.B.A. - 1974, University of Kentucky
M.B.A. - 1968, University of Georgia
B.S. - 1967, Packaging Engineering, Michigan State University

Sample Publications

2013: "Green Goals in Organizations: Do Small Businesses Engage in Environmentally Friendly Strategies," Journal of Small Business Strategy, Vol. 24, Iss. 1, pp. 1-18, Marilyn M. Helms.

2012: "The Effect of Entrepreneurial Marketing on Outcome Goals in SME's," The New England Journal of Entrepreneurship, Vol. 15, No. 1/2, pp. 7-18, Marilyn M. Helms and John P. McDonald.

2012: "The Relationship between Customer Orientation and Performance in SME's" Examining the Moderating Influence of Risk Taking, Innovativeness, and Opportunity Focus," Journal of Small Business Management, Vol. 50, Iss. 3, pp. 429-446, Beverly Brockman and Michael A. Jones.

2011: "Is Cuba's Emerging Entrepreneurial Economy at the Crossroads?" International Journal of Emerging Marketing, Vol. 6, No. 4, Marilyn M. Helms. 

2010: "The Relationship between Customer Orientation and Performance in SME's: Examining the Moderating Influence of Risk Taking, Innovativeness, and Opportunity Focus," Journal of Small Business Management, In Press, Beverly Brockman and Michael A. Jones. 

2010: “The Value of Business Plans for New Ventures,” Journal of Small Business Strategy, Vol. 20, No. 2, Marilyn M. Helms.

2008: “Auction Characteristics and Outcomes: An Empirical Examination of eBay,” Journal of Internet Commerce, Vol. 7, No. 3. Diane Halstead.

2008: “Separated at Birth: An Inquiry on the Conceptual Independence of the Leadership and Entrepreneurship Constructs,” New England Journal of Entrepreneurship, Vol. 11, No. 2, pp., 13-27. Mark E. Mendenhall and Karen Ford Eickhoff.

2008: “Entrepreneurial Marketing Orientation and the Nature of the Entrepreneur: An Exploratory Analysis,” Vol. 20, No. 2, pp. 44-61. Paula Haynes and Marilyn Helms.

2007: “ Bluegrass Wedding Center,” Journal of International Academy of Case Studies, Vol. 13, No 3. J. Howard Finch and Marilyn Helms.

2006: “Influences on Perceived Risk in New Venture Design Making,” The Academy of Entrepreneurship Journal, Vol. 12, No 2, pp. 107-126. Beverly Brockman and J. Howard Finch. (Discipline Based Research)

2006: “Paths to Profitability in Owner Operated Firms: The Role of Entrepreneurial Marketing” with Paula Haynes and Linda Fletcher, Journal of Business and Entrepreneurship, Vol. 18, No. 1, pp 17-31.

2005: “The Influences of Entrepreneurial Motivation and New Business Acquisitions or Strategic Decision-Making” with J. Howard Finch and Marilyn Helms, accepted for publication in the Journal of Small Business Strategy, Vol. 16, No. 2.

2004: Richard C. Becherer, Diane Halstead, “Characteristics and Internet Marketing Strategies of Online Auction Sellers,” International Journal of Internet and Enterprise Management, Vol. 1, No. 1.

2003: Michael Jones, Valerie Taylor, Richard Becherer, and Diane Halstead, “The Impact of Instruction Understanding on Satisfaction and Switching Intentions,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, Vol. 16.

2003: Diane Halstead and Richard C. Becherer, “Internet Auction Sellers: Does Size Really Matter?” Internet Research: Electronic Networking Applications and Policy, Vol. 13, No. 3, pp 183-194.

2003: Richard C. Becherer, Diane Halstead and Paula Haynes, “Marketing Orientation in SMEs: Effects on the Internal Environment,” New England Journal of Entrepreneurship, Vol. 6, No. 1, pp. 13-22.

2003: Donna Mayo, Marilyn Helms, Richard C. Becherer, and Howard Finch, “Influences on Entrepreneurial Awareness: Internal vs. External Motivations,” Academy of Entrepreneurship Journal, Vol. 8, No. 2, pp. 79-94.

Professional Activities and Memberships

Served on the Chattanooga Chamber Small Business and Entrepreneurship Committee
Served on the GigTank Strategic Planning Commitee
Member of the InnovateHere Steering and Advisory Committee
Served on the Board of Directors for Glenveigh Medical LLC
Served on the Mayor's Chattanooga Forward Gig Task Force
Spoke at the INCubator on "Twenty Ways to Improve Your Business Now"
Taught eight sessions of the Entrepreneurship and Technology Certificate program for the Riverbend Technology Institute (2004-2006)
Served on the Small Business and Entrepreneurship Committee of the Chattanooga Area Chamber of Commerce (2002-Present)
Editorial Review Board of the Journal of Marketing Theory and Practice (1995-Present)
Editorial Review Board of the Journal of Small Business Management (2004-Present)
Did a complete marketing audit and plan to grow Dale Buchanan and Associates in 2006
Performed eleven empirical research projects and 8 focus groups for EPB (2004-2006)
Developed a Strategic Marketing Plan for EPB Telecommunications (2002)
Examined Marketing Effectiveness of the Chattanooga Convention and Visitors Bureau (2003)

American Management Association

Honors and Awards
Awarded the Fulbright – Kathryn and Craig Hall Distinguished Chair for Entrepreneurship in Central Europe (2007-2008)
Inducted into the UTC Entrepreneurship Hall of Fame (2006)
Alpha Society honorary, University of Tennessee at Chattanooga (2000)
Outstanding Reviewer Award, Journal of Marketing Theory and Practice (1999)
Edwin M. Appel Prize, Price/Babson College Fellows Program (1998)
Alpha Society honorary, University of Tennessee at Chattanooga (2000)
Best Entrepreneurship Research Paper, Coleman Foundation for the UIC/AMA Research Symposium on Marketing and Entrepreneurship (1993)

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