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Expertise
Marketing research
Customer satisfaction and retention
Retailing and services marketing

Research
Customer satisfaction and retention
Customer switching barriers
Marketing of mutual funds
Retailing and services marketing

Education
Ph.D. - 1998, The University of Alabama
M.A. - 1995, The University of Alabama
B.S. - 1992, The University of Alabama, summa cum laude

Sample Publications

2010: “Interpersonal Cohesiveness in New Product Development Teams:  An Exploratory Model,” Journal of Product Innovation Management, 27 (2), with Beverly Brockman, Melissa Rawlston, and Diane Halstead. 

2008: “The Customer Orientation of Financial Advisors,” Journal of Financial Services Marketing, 13 (3), 183-192, with Diane Halstead, Vance P. Lesseig, and Thomas I. Smythe ( Contributions to Practice)

2007: “The Positive and Negative Effects of Switching Costs on Relational Outcomes, ” Journal of Service Research, 9 (4), 335-356, with Kristy E. Reynolds, Sharon Beatty, and David Mothersbaugh. ( Discipline Based Research)

2007: “Mutual Fund Advertising: Should Investors Take Notice?” Journal of Financial Services Marketing, 12 (3), 242-254, with Valerie Taylor, Vance Lesseig, and Thomas Smythe. ( Discipline Based Research)

2007: “Satisfaction Theory: A Lack of Fit for Disadvantaged Consumers?” Journal of Satisfaction, Dissatisfaction, and Complaining Behavior, Volume 20, 15-35, with Diane Halstead and April Cox. ( Discipline Based Research)

2006: “Search Regret: Antecedents and Consequences,” Journal of Retailing, 82 (4), 339-348, with Kristy E. Reynolds, Judith Garretson, and Michael A. Jones. ( Discipline Based Research)

2006: “Hedonic and Utilitarian Shopping Value: Investigating Relationships with Retail Customer Outcomes,” Journal of Business Research, 59, 974-981, Michael A. Jones, Kristy Reynolds and Mark Arnold. ( Discipline Based Research)

2006: “A Content Analysis of Customer Satisfaction in Annual Reports,” Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, 19, 59-75, Michael A. Jones. ( Discipline Based Research)

2006: “The Role of Retailer Interest on Shopping Behavior,” Journal of Retailing, 82 (2), 115-126, Michael A. Jones and Kristy E. Reynolds. ( Discipline Based Research)

2005: Jones, Michael A., Vance P. Lesseig, and Thomas I. Smythe, “Financial Advisors and Multiple Share Class Mutual Funds,” Financial Services Review, 14, 1-20.

2005: Jones, Michael A., Vance Lesseig, and Thomas Smythe, “Financial Advisors and Mutual Fund Selection,” Journal of Financial Planning, 18 (3) 64-70.

2004: Weun, Seungoog, Sharon E. Beatty, and Michael A. Jones, “The Impact of Failure Severity on Service Recovery Perceptions,” Journal of Services Marketing, 18 (2), 133-146.

2003: Jones, Michael A., Valerie A. Taylor, Richard C. Becherer, and Diane Halstead, ‘The Impact of Instruction Understanding on Satisfaction and Switching Intentions,” Journal of Satisfaction, Dissatisfaction, and Complaining Behavior, 16, 10-18.

2003: Jones, Michael A. and Tom Smythe, “The Information Content of Mutual Fund Advertising,” Journal of Consumer Affairs, 37 (1), 22-41.

2003: Jones, Michael A., David L. Mothersbaugh, and Sharon E. Beatty, “The Role of Locational Convenience on Customer Repurchase Intentions Across Service Types,” Journal of Services Marketing, 17 (7), 701-712.

2003: Jones, Michael A., Kristy Reynolds, Seungoog Weun, and Sharon E. Beatty, "The Product Specific Nature of the Impulse Buying Tendency" Journal of Business Research, 55 (6), 441-450.

2002: Jones, Michael A., David L. Mothersbaugh, and Sharon E. Beatty. "The Multidimensional Nature of Services Switching Costs: Measurement Scale and Strategic Implications," Journal of Business Research, 55 (6), 441-450.

Professional Activities and Memberships
Academy of Marketing Science
American Marketing Association
Society for Marketing Advances
Association for Consumer Research

Honors and Awards
UTC Faculty Research Grant (2006)
Exceptional Merit (2004-2005, 2003-2004, 2002-2003, 2001-2002, 2000-2001);
Dean’s Merit Award (2004-2005, 2003-2004, 2002-2003)
UTC College of Business Excellence in Community Outreach Award (2002-2003)
UTC Faculty Research Grant (2006, 2001)
SMA Retailing Conference Best Paper Award for the Strategy Track (1999)
SMA Retailing Conference Best Paper Award for the Consumer Decision Making Track (1999)
Mary Dunstan Hood Award - given to the top graduating marketing Ph.D. student each year at the University of Alabama (1998)
College of Commerce and Business Administration Best Dissertation Award at the University of Alabama (1998)
Southern Marketing Association Doctoral Consortium Fellow (1998)
Timothy M. Parker and Thelma F. Parker Endowed Scholarship (1994-1998)
Beta Gamma Sigma Honor Society (1992)
Financial Management Association - President (1991-1992)
Outstanding Undergraduate Finance Student (1990-1992)

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