EMBA Course Descriptions

EMBA 6010 Quantitative Methods for Business (3 credit hours)       

The course presents various quantitative techniques and concepts and their applications for managerial decision-making.  Computer based quantitative methods and the application of the insights gained through such quantitative analyses for developing effective business decisions will be integrated into every aspect of the course.  Topics addressed include descriptive statistics, organizing and summarizing data, graphical and tabular presentation of data using spread sheets, probability theory and sampling distributions integrated with analysis of data, inferential statistics, estimation and hypothesis testing for one and more than one populations, analysis of variance (ANOVA), regression and correlation analysis, and introduction to forecasting and quality control.  Excel will be used as a primary tool for data analysis throughout the course.  

EMBA 6020 Financial Accounting, Reporting and Analysis (3 credit hours)

The course provides students with a thorough exposure to the basic elements of financial accounting, including the knowledge to understand the concepts used in the preparation and use of the statement of income, the statement of financial position and the statement of cash flows.  Emphasis is placed on the ability to understand, analyze and use financial information available to external users, including financial statements, footnote disclosures, annual reports and SEC filings. Students work in teams to analyze a public company using publicly available information.  Contemporary financial topics that might affect the use of financial information are surveyed, including in depth discussion of current events in business and financial news.  The course draws upon the collective business experiences of the participants during classroom discussions that demonstrate the application of key concepts. 

EMBA 6030  Business Law and Ethics for Decision Makers (3 credit hours)

This course is intended to provide an overview of legal institutions, sources of law, and general legal principles in the United States; ethical considerations of business; and an introduction to social, political and economic influences reflected in government regulation of business activities. Students will complete a project involving the application of legal and ethical rules to their current business activity or to an area of future interest. 

EMBA 6040 Economics for Decision Makers (2 credit hours)

The goal of this course is to acquaint EMBA students with the primary concepts of economic analysis.  The course will cover basic micro and macro economic concepts such as how markets work (supply and demand diagram analysis), gains from trade, market failures (externalities), effect of demand and supply elasticity on government policies, the Federal Reserve, aggregate demand and long/short–run aggregate supply, and the influence of monetary and fiscal policy on aggregate demand and supply. 

EMBA 6050 International Finance (3 credit hours)     

This course is designed for EMBA students with limited formal exposure to the study of financial markets and financial management in a global setting. The course begins with the essential building blocks of financial analysis and evolves into a wide-ranging discussion on a variety of hot-button issues in global finance. This course seeks to inculcate an understanding of securities markets, the risk-return trade-off, valuation techniques, global project and risk management, and the financing of international trade. The course offers students an analytical feel for issues in finance with the objective of enabling students to take ideas from the classroom to their workplace.

EMBA 6060 Entrepreneurial Management and New Venture Creation (3 credit hours)

This course is designed to examine and analyze the entrepreneurial mindset and the new venture creation process.  The entrepreneurial approach to idea generation, opportunity identification, new business idea screening, and management approach are investigated and contrasted with an administrative perspective.  Students also focus on how new ventures are launched from initial idea through harvest, including the creation of a business plan, assembling the entrepreneurial team, and securing the resources required to start a business. 

EMBA 6070 Global Management (3 credit hours)

Students will develop the knowledge and skills needed to manage effectively in global/cross-cultural work environments by developing an awareness of the pervasive and hidden influence that culture has on organizational productivity.  Cross-cultural managerial issues associated with globalization, value differences, expatriation, communication, leadership, motivation, negotiations, strategy, teams, and M&As, joint ventures, and strategic alliances will be examined.  Opportunities will be given to students to apply global management skills to real world global management challenges via simulations, team projects, individual research, case analysis, and “survival-level” foreign language learning.   

EMBA 6080 International Trip Project (1 credit hour)

The international trip includes visits to 2 foreign countries with an emphasis on experiencing and better understanding how businesses operate in those countries.  The academic assignment includes either an individual or group project surrounding a specific theme. 

EMBA 6090 Strategic Marketing Management (3 credit hours)

The course focuses on the strategic marketing planning process within organizations and how managers create, communicate, and deliver value to customers to benefit both the organization and its stakeholders.  The course addresses the decision-making tools needed to produce and implement marketing strategies for maximizing marketing and financial performance in today’s highly competitive, service-oriented, global economy.  Topics include industry, competitive, and customer analysis, development of product/service, pricing, promotional, and distribution strategies, and examination of the customer satisfaction/retention/profitability relationship. 

EMBA 6100 Management Accounting for Decision Makers (3 credit hours)

The purpose of this course is to introduce the EMBA student to various managerial accounting topics, such as the costing of products/services, cost-volume-profit analysis, the use of accounting information and opportunity costs in decision making & control and the role of managerial accounting information within the framework of current management techniques. The course will be structured around a framework based on opportunity cost analysis and modern organizational theory.

EMBA 6110 Becoming a Leader (3 credit hours)

This course is designed to provide an in-depth coverage of the theories, skills and cutting-edge ideas related to effective leadership practice in business and not-for-profit organizations.  Topics that will be examined include psychological drivers of leadership, leading with vision, forming strategy, leading culture change, the role of communication in leadership, leading teams, leading with integrity, the intangible dimensions of leadership, and innovation.  An in-depth analysis of each student’s leadership strengths and weaknesses, and the development of an individualized leadership development program are the primary outcomes of this course.  

EMBA 6120 Global Strategic Management (3 credit hours)

This course is designed to investigate strategy and its integrative role in business in a global setting.  Concepts, models, and skills for developing and implementing strategies will be covered with a focus on how to create and sustain competitive advantage in a dynamic and global environment.  The course draws upon the collective business experiences of participants during classroom discussions that demonstrate the application of key concepts.  Students will have the opportunity to apply their knowledge from this course as well as previous courses in a head to head competition running a company in a global environment. 

EMBA 6130 Management of Information Technology (3 credit hours)

It is difficult to manage a modern organization without knowledge of information technology (IT).  Often, IT is an underlying layer behind any organizational change.  The course will discuss the impact of IT in the organizational performance.  Also, the course will cover the latest information and communication technologies and how they are used to improve personal productivity of today’s business leaders.  The course provides a balance between managerial and technical aspects of information technology.  Through managerial aspects, students will learn how IT can be used for competitive advantage and several implementation issues of “big ticket” applications.  Through technical aspects, students will learn how to use several MS Access and MS Excel tools to process, query, and mine data, information, and knowledge.