The Business Analytics Program, which began in fall 2013 and is cosponsored by SAS, meets the demand of local businesses for data savvy professionals, now and in the future. This program helps marketers, business analysts, accountants, financial analysts, executives, small business owners and other non-IT professionals effectively analyze business data through the hands-on use of modeling and other techniques using popular software tools such as spreadsheets and SAS.
The graduate certificate program in Business Analytics is a direct response to local and regional market demand for business analysts. The program provides technical knowledge of basic business analytics concepts, database management, advanced queries and reports, SAS skills, and advanced data analytics. The certificate program covers extensive use of data, basic and advanced statistical and quantitative analysis, exploratory and predictive models, and fact-based management to generate knowledge and drive decisions and actions. In addition, this certificate program helps prepare students for SAS Base Programmer and SAS Advanced Programmer certification exams.