450 Marketing Research (3)
Course emphasizes marketing research as a decision making tool in opportunity identification and problem analysis. In addition to secondary data analysis, research methodologies and procedures for additional data capture will be covered. An application-oriented approach will address all research phases from problem identification to presentation. Every semester. Prerequisites: 12 hours in marketing courses including Marketing 313, Management 212, junior standing.
461 Marketing Problems (3)
The major marketing problems of representative firms, including manufacturers, wholesalers, and retailers. A case course dealing with actual business problems in all phases of marketing activity. Every semester. Prerequisites: 9 hours in marketing courses including Marketing 313, junior standing.
495r Departmental Honors (1-3 hours per term, 4 hours for the two terms)
Every semester. See Departmental Honors. Student must submit an Individual Studies/Research Contract to the Records Office at the time of registration.
497 Research (1-3)
Every semester. Prerequisite: junior standing. Student must submit an Individual Studies/Research Contract to the Records Office at the time of registration.
498r Individual Studies (1-3)
Every semester. Prerequisite: junior standing. Student must submit an Individual Studies/Research Contract to the Records Office at the time of registration.
499r Group Studies (1-3)
Every semester. Prerequisite: junior standing.
ENTREPRENEURSHIP COURSES (BETR)
340 Innovation and Creativity in Business (3)
The development of creative thinking skills and creative approaches to decision making as they relate to innovation and the recognition of opportunity. Issues relevant to both entrepreneurial ventures and established businesses will be covered. Fall and spring semesters. Prerequisite: junior standing. May also be registered as Management 340. No credit for both Entrepreneurship and Management 340.
430 New Venture Creation (3)
An in-depth study of the lifestyle of the entrepreneur. Actual business opportunities identified and evaluated with group feasibility projects. The relationship of the entrepreneur to the formation and growth of the enterprise. Fall and spring semesters. Prerequisites: 313, junior standing. May also be registered as Marketing 430. No credit for both Entrepreneurship and Marketing 430.
435 Managing Venture Growth (3)
Focus is on managing the growth of a young business from the time it has completed the initial start-up phase through harvest. Topics covered include growth strategies, cash flow management, financing for growth, moving from entrepreneurial to professional management, legal issues, marketing on a tight budget, family business issues, management succession planning, and exit strategies. Spring semester. Prerequisite: Entrepreneurship or Marketing 430, junior standing.
440 Essentials of Entrepreneurial Finance (3)
This course provides an overall understanding of the segments of the capital markets specializing in start-up and growth financing, and focuses on the various financial concepts, issues, methods and industry practices relevant to entrepreneurial decision-makers. The course addresses a variety of topics including financial analysis, financial planning, business valuation, sources of funds, bankruptcy, expansion, IPOs, and cashing out. Fall semester. Prerequisite: Finance 302, junior standing.
495r Departmental Honors (1-3 hours per term, 4 hours for the two terms)
Every semester. See Departmental Honors. Student must submit an Individual Studies/Research Contract to the Records Office at the time of registration.
497 Research (1-3)
Every semester. Prerequisite: junior standing. Student must submit an Individual Studies/Research Contract to the Records Office at the time of registration.
498r Individual Studies (1-3)
Every semester. Prerequisite: junior standing. Student must submit an Individual Studies/Research Contract to the Records Office at the time of registration.
499r Group Studies (1-3)
Every semester. Prerequisite: junior standing.
General Business Administration
Professor Richard Casavant, Dean
General Business Administration consists of courses and programs which are offered to all students regardless of major or department. These courses are intended to enhance students’ opportunities to understand business and its environment and provide opportunities to participate in a business practicum. General Business Administration is not a degree program. Courses in this category are designated as BUSA for “Business Administration.” A concentration in Entrepreneurship is available to Business Administration majors and a minor in Entrepreneurship is available to non-business majors.
GENERAL BUSINESS ADMINISTRATION COURSES
001r Cooperative Work Experience (0)
Cooperative work terms as a part of the cooperative education program in business. Student participation in off-campus work terms in business as a parallel work/learn semester or alternating semester (as either first semester, second semester, or a three-month summer term).
390r Internship (1-3)
A supervised work experience designed to strengthen the student’s technical competencies and fundamental knowledge in accounting, finance, management, marketing or entrepreneurship. Written report required. Every semester. Graded on a satisfactory/no credit basis. Prerequisite: junior standing and approval of internship coordinator. Open to business majors only.
453 The Business of Health Care (3)
This course provides a basic understanding of the U.S. health care industry. Emphasis is on health care delivery issues, health care organization issues, and current topics of concern related to health care management and business issues. Summer semester. Prerequisite: Finance 302, Marketing 313, Management 311 and 315.
459 Small Business Practicum (3)
A project-based course where students, under the director of the instructor, serve as business consultants. Students work directly with entrepreneurial companies to help solve practical business problems such as situation analysis, market evaluation, strategy development and implementation/control capabilities. The course uses a combination of independent study, in-class lecture and discussion, written reports and working presentations to assist students in sharpening analytical and communication skills as they apply to understanding small business management. On demand. Prerequisites: Finance 302; Management 311, 315; Marketing 313; Marketing or Entrepreneurship 430. Corequisite: Management or Entrepreneurship 340, or approval of instructor.
