College of Business
364 Retailing (3)
Focuses on strategy development and execution in marketing consumer goods and services through retail organizations. In addition to such topics as target market selection, location decisions, and merchandising issues, vendor relations, trade management, and emerging retail trends will be covered. Spring semester. Prerequisites: Marketing 313.
365 Consumer Behavior (3)
Consumer behavior is an analysis of internal and external influences on consumer buying behavior. Internal influences include perception, motivation, personality, and attitudes, while external influences include culture, families, social class, and situations. The consumer decision making process is also evaluated with reference to these influences. Spring semester. Prerequisites: Marketing 313.
415 Business to Business Marketing (3)
Principles and strategies used in the marketing of products and services to businesses and industrial customers. Covers the differences between organizational buyers and ultimate consumers and the resulting effects on marketing strategy. The course also covers the “buying” side of business to business marketing by examining the purchasing function within organizations. This includes the planning, implementation, and control of purchasing operations, inventory management, and buying for institutions and government agencies. Fall semester alternate years. Prerequisite: Marketing 313.
417 Strategic Distribution Management (3)
Principles and strategies used to design and manage the distribution channels used in the movement of goods and services from producers to users. Includes channel management issues such as determining channel type, coverage and service levels, costs, and conflict management within the channel. The logistics of physical distribution are also addressed. This includes the integration of transportation, warehousing, order processing, inventory control, and location decisions in the effective movement of products and services. Spring semester alternate years. Prerequisite: Marketing 313.
430 New Venture Creation (3)
An in-depth study of the lifestyle of the entrepreneur. Actual business opportunities identified and evaluated with group feasibility projects. The relationship of the entrepreneur to the formation and growth of the enterprise. Fall semester. Prerequisites: Marketing 313. May be registered as Entrepreneurship 430. No credit in both Marketing and Entrepreneurship 430.
431 E-Marketing (3)
This course introduces students to the concepts and tools on Internet marketing. In addition to examining different e-business models, new and recent developments in e-business are a focus of the class. The strategic implications of the Internet on research, promotion, transactions, and distribution will be examined in both for profit and not-for-profit organizations. Fall semester. Prerequisites: Marketing 313 and Management 100 or equivalent.
442 Services Marketing (3)
An examination of the unique aspects of marketing of services. Appropriate for students seeking careers in health and human services, banking and finance, education and training, small business, sports management, information technology, or other service industries. The course investigates the characteristics of services and service customers, strategic differences in the marketing of goods versus services, service standards, and service quality measurement and management. In addition, the importance of service in providing customer satisfaction. Fall semester. Prerequisites: Marketing 313 and three additional hours in Marketing or approval of instructor.
450 Marketing Research (3)
Course emphasizes marketing research as a decision making tool in opportunity identification and problem analysis. In addition to secondary data analysis, research methodologies and procedures for additional data capture will be covered. An application-oriented approach will address all research phases from problem identification to presentation. Fall and spring semesters. Prerequisites: Marketing 313, Management 212, and at least 9 hours of marketing courses or approval of instructor.
461 Marketing Problems (3)
The major marketing problems of representative firms, including manufacturers, wholesalers, and retailers. A case course dealing with actual business problems in all phases of marketing activity. Every semester. Prerequisite: Marketing 313 and 6 additional hours in Marketing, or approval of instructor.
495r Departmental Honors (1-3 hours per term, 4 hours for the two terms)
Every semester. See “Departmental Honors,” page 39.
497 Research (1-3)
Every semester.
498r Individual Studies (1-3)
Every semester.
499r Group Studies (1-3)
Every semester.
ENTREPRENEURSHIP COURSES (BETR)
340 Innovation and Creativity in Business (3)
The development of creative thinking skills and creative approaches to decision making as they relate to innovation and the recognition of opportunity. Issues relevant to both entrepreneurial ventures and established businesses will be covered. Spring semester. Prerequisite: junior standing. May also be registered as Management 340. No credit for both Entrepreneurship and Management 340.
430 New Venture Creation (3)
An in-depth study of the lifestyle of the entrepreneur. Actual business opportunities identified and evaluated with group feasibility projects. The relationship of the entrepreneur to the formation and growth of the enterprise. Fall semester. Prerequisites: 313. May also be registered as Marketing 430. No credit for both Entrepreneurship and Marketing 430.
435 Managing Venture Growth (3)
Focus is on managing the growth of a young business from the time it has completed the initial start-up phase through harvest. Topics covered include growth strategies, cash flow management, financing for growth, moving from entrepreneurial to professional management, legal issues, marketing on a tight budget, family business issues, management succession planning, and exit strategies. Prerequisite: Entrepreneurship or Marketing 430.
440 Essentials of Entrepreneurial Finance (3)
This course provides an overall understanding of the segments of the capital markets specializing in start-up and growth financing, and focuses on the various financial concepts, issues, methods and industry practices relevant to entrepreneurial decision-makers. The course addresses a variety of topics including financial analysis, financial planning, business valuation, sources of funds, bankruptcy, expansion, IPOs, and cashing out. Prerequisite: Finance 302.
