College of Business
Marketing and Entrepreneurship
Professor Lawrence Ettkin, Head
The Marketing curriculum is designed to prepare students for careers in both the public and private sectors as well as for graduate studies.
2009 - Business Administration: Marketing (B.S.)
- General Education (see for list of approved courses)
- Rhetoric and Composition: English 121,122 (6 hours)
- Mathematics: Mathematics 131* (3 hours)
- Statistics: Management 211* (3 hours)
- Natural Sciences: Two approved natural science courses, at least one including a laboratory component (7-8 hours)
- Humanities and Fine Arts: Two approved humanities and fine arts courses, one from fine arts and one from either (6 hours)
- Cultures and Civilizations: Option A: One approved Western Humanities course and one approved Non-Western Cultures and Civilizations course OR Option B: two approved World Civilization courses (6 hours)
- Behavioral and Social Sciences: One course from Economics 101 or 102 and one course from Psychology 101 or Sociology 151* (6 hours)
Major and Related Courses
- Economics 101, 102 and one course from Psychology 101 or Sociology 151; †
- Management 100; Mathematics 131† and 136 (if exempted from Mathematics 131, student must take Mathematics 136); Theatre and Speech 109; one course from Management 310, English 300 or English 410;
- 31 hours from the College of Business including Accounting 201, 202, 335; Finance 302; Management 211†, 212, 311, 315, 440, 441; Marketing 313
Marketing Concentration
- 15 hours including Marketing 365, either 361 or 362, 450, 461, and Management 360
- 12 hours chosen from Marketing 318, 361 or 362, 364, 415, 417, 430, 431, 442; Economics 425, 429; Entrepreneurship 340, 430; Management 340, 356
- Either 361 or 362 is required. The course not chosen to meet this requirement may be taken as an elective.
- 2.0 average in all Marketing courses.
- Electives to complete 120 hours.
- A minimum of 54 hours of the 120 total must be taken at the 300-400 level.
- Maximum of 69 hours total accepted in College of Business courses; i.e., at least 51 hours other than College of Business courses must be completed.
- At least 50 percent of the business credit hours required for the B.S. degree in Business Administration must be earned at UTC.
Additional requirements.
*Also satisfies requirement in
the major.
†Also satisfies general education
requirement.
2012-Business Administration: Entrepreneurship (B.S.)
- General Education (see for list of approved courses)
- Rhetoric and Composition: English 121, 122 (6 hours)
- Mathematics: Mathematics 131* (3 hours)
- Statistics: Management 211* (3 hours)
- Natural Sciences: Two approved natural science courses, at least one including a laboratory component (7-8 hours)
- Humanities and Fine Arts: Two approved humanities and fine arts courses, one from fine arts and one from either (6 hours)
- Cultures and Civilizations: Option A: One approved Western Humanities course and one approved Non-western Cultures and Civilizations course OR Option B: two approved World Civilization courses (6 hours)
- Behavioral and Social Sciences: One course from Economics 101 or 102 and one course from Psychology 101 or Sociology 151* (6 hours)
Major and Related Courses
- Economics 101, 102 and one course from Psychology 101 or Sociology 151; †
- Management 100; Mathematics 131† and 136 (if exempted from Mathematics 131, student must take Mathematics 136); Theatre and Speech 109; one course from Management 310, English 300 or English 410;
- 31 hours from the College of Business including Accounting 201, 202, 335; Finance 302; Management 211†, 212, 311, 315, 440, 441; Marketing 313
Entrepreneurship Concentration
- 15 hours including Entrepreneurship 340, 430, 435, 440 and Management 360
- 12 hours chosen from the following with no more than 6 hours in Marketing: Accounting 312, 336; Finance 371; Management 332, 438; Marketing 318, 361, 362, 431, 442; Business Administration 459.
- 2.0 average in all business courses.
- Electives to complete 120 hours.
- A minimum of 54 hours of the 120 total hours must be taken at the 300-400 level.
- Maximum of 69 hours total accepted in College of Business courses; i.e., at least 51 hours other than College of Business courses must be completed.
- At least 50 percent of the business credit hours required for the B.S. degree in Business Administration must be earned at UTC.
Additional requirements.
*Also satisfies requirement in
the major.
†Also satisfies general education
requirement.
MARKETING COURSES (BMKT)
313 Basic Marketing (3)
This course examines the principles and methods involved in the movement of good and services from producers to consumers or end-users. In particular, the course focuses on strategies the firm may use to take advantage of market opportunities. Every semester. Prerequisites: Economics 102; junior standing.
318 International Marketing (3)
Examination of the problems and opportunities in marketing across national borders. Major topics covered in this course are: description of major world markets, including cultural and political implications of target market selection; market entry alternatives; marketing strategy and implementation issues in a global environment. Spring semester alternate years. Prerequisite: Marketing 313.
361 Selling and Sales Management (3)
Basic principles of selling and the practical application and management in sales situations. Persuasion and communication theories related to the selling of industrial and consumer goods and services are covered. Selling techniques and communication skills are analyzed and practiced during class. The course also covers sales management topics such as sales department organization, the role of the sales manager, sales planning and forecasting, managing and motivating the sales force and sales policies. Fall and spring semesters. Prerequisite: Marketing 313.
362 Integrated Marketing Communications (3)
This course considers the many ways marketers communicate with target customers to inform and influence decision-making. Also considers the nature and role of integrated marketing communications in an organization's overall marketing plan. Foundation concepts include target marketing, positioning, and consumer behavior as they relate to persuasive marketing communications. Specialized topics include objective and budget setting, planning the promotional message, media planning, sponsorship marketing, sales promotion techniques, public relations, and other elements of promotion strategy. Fall and spring semesters. Prerequisite: Marketing 313.
