About Richard C. Becherer
Richard C. Becherer holds the Clarence E. Harris Chair of Excellence in Business and Entrepreneurship at the University of Tennessee at Chattanooga. He has had extensive experience both as an academic Marketing Professor and as an entrepreneur. He co-founded one of the first for-profit Health Maintenance Organizations in the United States, and has also been involved in several other business start-ups, including a marine business and a plastic injection molding business. Dr. Becherer received his doctorate from the University of Kentucky and primarily teaches entrepreneurship and marketing courses. He has been published numerous journals articles including Entrepreneurship Theory and Practice, Journal of Small Business Management, Journal of Marketing, and Decision Sciences. He was the 1993 winner of the Coleman Foundation Award for the best research paper at the 1992 University of Illinois-Chicago American Marketing Association Research Symposium on Marketing and Entrepreneurship. In 1998 Dr. Becherer received the Edwin M. Appel Prize presented each year at the Price/Babson College Fellows Program, an award signifying his contribution to entrepreneurship education.
