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Professional Values and Competencies

The Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) requires that, irrespective of their particular specialization, all journalism-mass communication graduates should be aware of certain core values and competencies and be able to:

1. understand and apply First Amendment principles and the law appropriate to professional practice;

2. demonstrate an understanding of the history and role of professionals and institutions in shaping communications;

3. demonstrate an understanding of the diversity of groups in a global society in relationship to communications;

4. understand concepts and apply theories in the use and presentation of images and information;

5. work ethically in pursuit of truth, accuracy, fairness and diversity;

6. think critically, creatively and independently;

7. conduct research and evaluate information by methods appropriate to the communications professions in which they work;

8. write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;

9. critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;

10. apply basic numerical and statistical concepts;

11. apply tools and technologies appropriate for the communications professions in which they work.

Additional information about accreditation standards, policies and procedures may be found by calling (785) 864-3986 or by accessing the ACEJMC website: http://www.ukans.edu/~acejmc