MKT 5660.0, Seminar in Marketing (3)
Seminar focusing on Sales Marketing. "Selling & Sales Leadership Effectiveness”: This course is two courses in one – it covers personal selling and sales management. It emphasizes the activities and problems of sales management; i.e. the process of formulating, implementing, evaluating and controlling a sales program and the process of selling.
Prerequisite: MKT 5860
