MKT 5660.0, Seminar in Marketing (3)
Seminar focusing on Services Marketing. Some of the topics addressed in the course include: the differences between the marketing of services as compared to products, characteristics of and marketing within service industries, customer service and satisfaction, customer retention and loyalty, customer relationship management, service quality, service processes, customers, and employees, and more. The course will include lecture, discussion, short presentations, exams, and written analyses of service encounters.
Prerequisite: MKT 5860