Paula Haynes
George Lester Nation Centennial Professor of Marketing
paula-haynes@utc.edu
(423) 425-4422
Expertise
Survey research design and interpretation
E-Marketing
Research
Impact of job dissatisfaction on the entrepreneurial process
Impact of the Internet on marketing decision-making
Sample Publications
2010: “Consumer Inferences Stemming from Christian Symbols in Advertising: Exploring Moderators and Mediators” In forthcoming Journal of Advertising, (with Taylor and Halstead). DBR
2009: “Service Provider Use of Christian Messages in Yellow Pages Advertising,” In forthcoming Advertising & Society Review, (with Taylor and Halstead). DBS
2009:"A Discussion of Two Methods to Assess Students with Different Abilities," In forthcoming Journal of Applied Research in Business Instruction, (with S. White and C. White) LP
2008: “Entrepreneurial Marketing In SMEs: The Influence of the Owner/Operator,” Journal of Business & Entrepreneurship, 20, 2, 44-63 (with Helms and Becherer) DBS
2006: “A Examination of Strategic Practices in Online,” Journal of Internet Commerce, 5, 3, 1-26 (with Taylor). CP
2006: “Paths to Profitability in Owner Operated Firms: the Role of Entrepreneurial Marketing”. Journal of Business& Entrepreneurship, 18,1, 17-30 (with Becherer, Fletcher). CP
Professional Activities and Memberships
American Marketing Association
Institute for Supply Management
Honors and Awards
Elected to Alpha Society, a scholastic honor society at UTC
Named to the George Lester Nation Centennial Professorship in Entrepreneurship (2001)
Granted Sabbatical Leave (2000-2001)
Received Technology Innovation Fund grant (1997)
Beta Gamma Sigma, The University of Tennessee at Chattanooga (1994)
