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Diane Halstead |
Expertise
Marketing Strategy
Services Marketing
Customer Satisfaction
Advertising and Promotion
Brand Equity
Research
Customer Satisfaction
Complaint Behavior
Customer Expectations
Internet Auctions
Education
Ph.D. - 1990, Michigan State University
M.B.A - 1981, Western Michigan University
B.B.A. - 1980, Western Michigan University
Sample Publications
2008: “Customer Orientation of Financial Advisors,” Journal of Financial Services Marketing, 13, 3, 183-192, with Michael A. Jones, Vance P. Lesseig, and Thomas I. Smythe. Discipline Based Research.
2008: Becherer, Richard C., Diane Halstead and A.J. Taylor, “Auction Characteristics and Outcomes: An Empirical Examination of eBay,” Journal of Internet Commerce, 7 (3), in press.
2008: Brockman, Beverly K., Melissa E. Rawlston, Michael A. Jones and Diane Halstead, “An Exploratory Model of Interpersonal Cohesiveness in New Product Development Teams,” Journal of Product and Innovation Management, in press.
2007: Halstead, Diane, Michael A. Jones, and April N. Cox, “Satisfaction Theory and the Disadvantaged Consumer, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 20 (December), 15-35.
2004: Becherer, Richard C. and Diane Halstead, “Characteristics and Internet Marketing Strategies of Online Auction Sellers,” International Journal of Internet Marketing and Advertising, 1 (1), 24-37.
2003: Halstead, Diane and Richard C. Becherer, “Internet Auction Sellers: Does Size Really Matter?” Internet Research: Electronic Networking Applications and Policy, 13 (3), 183-194.
2003: Becherer, Richard C., Diane Halstead, and Paula Haynes, “Marketing Orientation in SMEs: Effects of the Internal Environment,” New England Journal of Entrepreneurship, 6 (1), 13-22.
2003: Jones, Michael A., Valerie A. Taylor, Richard C. Becherer, and Diane Halstead, “The Impact of Instruction Understanding on Satisfaction and Switching Intentions,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16 (December), 10-18.
2002: Halstead, Diane, “Negative Word-of-Mouth: Substitute For or Supplement to Consumer Complaints?” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 15 (December), 1-12.
2000: Becherer, Richard C., Diane Halstead, and John Maurer, “Antecedents of Job Burnout among Small Company Presidents,” Journal of Small Business Strategy, 11 (1), 26-38.
1999: Halstead, Diane, “The Use of Comparison Standards in Consumer Satisfaction Research and Management: A Review and Proposed Typology,” Journal of Marketing Theory and Practice, 7 (3), 13-26.
Professional Activities and Memberships
American Marketing Association
Academy of Marketing Science
Beta Gamma Sigma
Honors and Awards
Awarded EDO rating of “Exceptional Merit” at UTC (2008-2009)
Inducted into Alpha Society at UTC (2003)
Inducted into “Who’s Who in Business in Higher Education” (2003)
Awarded “Dean’s Merit” honor for “Excellence in Development” (2003)
Awarded Mary Harris Distinguished Professorship (2002)
Awarded Alan S. Lorberbaum Professorship (2001)
Awarded EDO rating of "Exceptional Merit" at UTC (1999)
Awarded "Excellence in Applied Research" Honor at UTC (1999)
Awarded EDO rating of "Exceptional Merit" at UTC (1998)
Awarded EDO rating of "Exceptional Merit" at UTC (1998)
Awarded UC Foundation Professorship at UTC (1998)
Appointed W. Max Finley Centennial Scholar (1997-1998)
Awarded "Highest Quality Rating" from ANBAR Electronic Intelligence, a leading guide to management journal articles, for two articles (1996 JBR and 1997 JAMS)
University of Kentucky Competitive Summer Research Fellowship Award (1995)
Best Student Paper in Consumer Behavior Research at AMA Conference (1989)
Western Michigan University Graduate Fellowship Award (1981)
Western Michigan University Marketing Student of the Year Award (1980)
Beta Gamma Sigma (as junior)
National Honorary Business Fraternity, Western Michigan (1979)
