Mary Harris Distinguished Professor of Entrepreneurship
Entrepreneurship and Small Business Strategy
Advertising and Promotion
Strategic Brand Management
Customer Service, Satisfaction, Quality, and Loyalty
Customer Satisfaction and Complaint Behavior
Customer Service and Loyalty
Advertising and Promotion
Entrepreneurship and Small Business Strategy Brand Equity and Brand Management Internet Marketing
Ph.D. - 1990, Michigan State University
M.B.A - 1981, Western Michigan University
B.B.A. - 1980, Western Michigan University
2011: "Using RFM Data to Optimize Marketing Campaigns: A Linear Programming Approach," Academy of Marketing Studies Journal, 15 (2), 59-76, with Arben Asllani. Discipline Based Research.
2010: “Consumer Responses to Christian Religious Symbols in Advertising,” Journal of Advertising, 39 (2), 79-92, with Valerie A. Taylor and Paula J. Haynes. Discipline Based Research.
2010: “An Exploratory Model of Interpersonal Cohesiveness in New Product Development Teams,” Journal of Product Innovation Management, 27 (2), 201-219, with Beverly K. Brockman, Melissa E. Rawlston, and Michael A. Jones. Discipline Based Research.
2009: “Service Provider Use of Christian Religious Messages in Yellow Pages Advertising,” Advertising and Society Review, 10 (4), with Paula J. Haynes and Valerie A. Taylor. Discipline Based Research.
2009: “Developing a Strategic Framework of Key Account Performance,” Journal of Strategic Marketing, 17 (3-4), 221-235, with Eli Jones, Keith A. Richards, and Frank Q. Fu. Discipline Based Research.
2008: “Customer Orientation of Financial Advisors,” Journal of Financial Services Marketing, 13 (3) 183-192, with Michael A. Jones, Vance P. Lesseig, and Thomas I. Smythe. Discipline Based Research.
2008: "Auction Characteristics and Outcomes: An Empirical Examination of eBay," Journal of Internet Commerce, 7 (3), 403-424, with Richard C. Becherer, and A.J. Taylor. Discipline Based Research.
2007: Halstead, Diane, Michael A. Jones, and April N. Cox, “Satisfaction Theory and the Disadvantaged Consumer, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 20 (December), 15-35. Discipline Based Research.
2004: Becherer, Richard C. and Diane Halstead, “Characteristics and Internet Marketing Strategies of Online Auction Sellers,” International Journal of Internet Marketing and Advertising, 1 (1), 24-37.
2003: Halstead, Diane and Richard C. Becherer, “Internet Auction Sellers: Does Size Really Matter?” Internet Research: Electronic Networking Applications and Policy, 13 (3), 183-194.
2003: Becherer, Richard C., Diane Halstead, and Paula Haynes, “Marketing Orientation in SMEs: Effects of the Internal Environment,” New England Journal of Entrepreneurship, 6 (1), 13-22.
2003: Jones, Michael A., Valerie A. Taylor, Richard C. Becherer, and Diane Halstead, “The Impact of Instruction Understanding on Satisfaction and Switching Intentions,” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 16 (December), 10-18.
2002: Halstead, Diane, “Negative Word-of-Mouth: Substitute For or Supplement to Consumer Complaints?” Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 15 (December), 1-12.
2000: Becherer, Richard C., Diane Halstead, and John Maurer, “Antecedents of Job Burnout among Small Company Presidents,” Journal of Small Business Strategy, 11 (1), 26-38.
1999: Halstead, Diane, “The Use of Comparison Standards in Consumer Satisfaction Research and Management: A Review and Proposed Typology,” Journal of Marketing Theory and Practice, 7 (3), 13-26.
Professional Activities and Memberships Editorial Review Board: Journal of Marketing Theory and Practice
Editorial Review Board: Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior
Society for Marketing Advances
American Marketing Association
Academy of Marketing Science
Beta Gamma Sigma
Honors and Awards
College of Business named Top Corporate Fundraising Team for ALS (2010) Awarded "Dean's Merit" (2009-2010) Awarded EDO rating of "Dean's Merit (2009-2010)
Awarded EDO rating of “Exceptional Merit” at UTC (2008-2009)
Inducted into Alpha Society at UTC (2003)
Inducted into “Who’s Who in Business in Higher Education” (2003)
Awarded “Dean’s Merit” honor for “Excellence in Development” (2003)
Awarded Mary Harris Distinguished Professorship (2002)
Awarded Alan S. Lorberbaum Professorship (2001)
Awarded EDO rating of "Exceptional Merit" at UTC (1999)
Awarded "Excellence in Applied Research" Honor at UTC (1999)
Awarded EDO rating of "Exceptional Merit" at UTC (1998)
Awarded EDO rating of "Exceptional Merit" at UTC (1997)
Awarded UC Foundation Professorship at UTC (1998)
Appointed W. Max Finley Centennial Scholar (1997-1998)
Awarded "Highest Quality Rating" from ANBAR Electronic Intelligence, a leading guide to management journal articles, for two articles (1996 JBR and 1997 JAMS)
University of Kentucky Competitive Summer Research Fellowship Award (1995)