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Bev Brockman |
Expertise
Entrepreneurship
Small business management
Research
Organizational learning
Pproduct development
Entrepreneurship
Education
Ph.D. - 2000, University of Alabama
M.B.A. - 1991, University of Kentucky
B.B.A. - 1989, University of Kentucky
Sample Publications
2008: “The Price of Unconditional Love: Consumer Decision Making for High-Dollar Veterinary Care,” Journal of Business Research, 61, 5, 397-405. Co-authors: Valerie A. Taylor and Christopher M. Brockman.
2006: “The Moderating Effect of Organizational Cohesiveness in Knowledge Use and New Product Development,” Journal of the Academy of Marketing Science, 34 (3), 295-307. Co-author: Robert M. Morgan. Basic
2006: “Influences on Perceived Risk in New Venture Decision-Making,” Academy of Entrepreneurship Journal. Co-authors: Richard C. Becherer and J. Howard Finch. Basic
2006: “A Study of College Student Business Media Habits and Perceptions of the Wall Street Journal, forthcoming. Journal of Learning in Higher Education. Co-authors: Bento Lobo and Christopher M. Brockman. Applied
2003: "The Role of Existing Knowledge in New Product Innovativeness and
Performance," Decision Sciences Journal, forthcoming, co-authored.
2003: "Consumer Comfort in Service Relationships: Measurement and Importance,"
Journal of Services Research, forthcoming, co-authored.
2002: “An Alternate Approach to Aggregated Measurement Models,” (abstract), Proceedings, American Marketing Association 2002 Summer Conference. Co-author: Nicole Hoffman. Basic
2001: “Retail Site Selection in a Mall Context,” Proceedings, 2001 Strategic Marketing Association Conference. Co-authors: Louis Turley and Gary Benton. Applied
Professional Activities and Memberships
American Marketing Association
2005: Reviewer, International Journal of Management Science
2004 - 2006: Faculty Member, Riverbend Technology Institute
2003, 2004: Panel Moderator, UTC Entrepreneurship Forum
2004: Presenter, Chattanooga Kick Start Entrepreneurship Program
2004: Reviewer, Journal of Marketing Theory and Practice
2003: Chattanooga Representative, Tennessee Venture Forum Selection Committee
2003: Reviewer Society for Marketing Advances Conference
Honors and Awards
Max Finley Merit Award, University of Tennessee at Chattanooga
(2006-2007)
University of Tennessee at Chattanooga Faculty Development Grant (2005)
Beta Gamma Sigma Business Honor Fraternity; The University of Alabama (2001)
American Marketing Association Doctoral Consortium Fellow (1999)
Graduate Council Dissertation Fellowship, The University of Alabama (1999)
