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College of Business

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Expertise: Marketing

Advertising and Promotion

Dr. Diane Halstead  
Dr. Valerie Taylor  

Branding

Dr. Diane Halstead
Dr. Valerie Taylor

Consumer Relations

Dr. Diane Halstead Customer Satisfaction, Customer Service, Customer Complaint Management
Dr. Jim Henley Consumer Behavior
Dr. Michael Jones Customer Satisfaction, Customer Service, Customer Retention and Loyalty
Dr. Valerie Taylor Consumer Information Processing

E-Marketing

Dr. Paula Haynes
 

Marketing Research

Dr. Rich Becherer
Dr. Paula Haynes
Dr. Michael Jones

Marketing Strategy

Dr. Rich Becherer  
Dr. Bev Brockman  
Dr. Diane Halstead  
Dr. Jim Henley