College of Business

Only students admitted to UTC as degree, conditional, or transient graduate students may take 500-level business management courses. Graduate business courses are offered in the evening each semester including the summer.

545 Family Business Concepts and Practice (3)  Critical issues in family business are covered with incidents, tools, readings, and selected cases to illustrate those issues. There will also be a comprehensive review of research studies and practices in the management of family businesses.

563 E-Business (3) The Internet has emerged as a key tool with computer mediated business environments changing traditional business models. This course provides hands-on converge of the tools, terminology and strategic decision-making involved in e-business. Managing the strategic marketing implications of the Internet will be examined across a range of organizational models--from entrepreneurial startups to small businesses and large corporations, in both for profit and not-for-profit sectors. Fall semester.  Prerequisite: BMKT 586 or consent of instructor.

564 Promotion (3)
Promotional mix components of personal selling, sales management, and advertising follow examination of consumer behavior. Spring semester.  Prerequisite: BMKT 586 or consent of instructor.

565 Problems in Marketing (3)
An application of marketing tools and concepts to problem solving, decision making, and determination of market opportunity; areas include demand stimulation, channel selection and evaluation, marketing research, pricing, product development, and orchestration of marketing programs. Prerequisite: BMKT 586 or consent of instructor.

566 Seminar in Marketing (3)
Seminar designed to integrate the student’s understanding of marketing. A participation seminar based on student papers, invited speakers, and other activities. Summer semester.  Prerequisite: BMKT 586 or consent of instructor.

597r Individual Studies (2-4)
Designed to enable students to study selected topics in depth. Requires a written outline of work to be done, a statement describing the competencies to be developed and the method of assessment to be used in evaluation. Prerequisites: approval of adviser, faculty member, and department head.

598r Research (3)
Designed to enable students to conduct independent research. Prerequisites: admission to candidacy and approval of adviser, faculty member, and department head.